Retailer Campaigns

HOFFMAN ESTATES, Ill.  — Sears announced that it is launching its fourth annual Heroes at Home spring renovation campaign with Rebuilding Together, a nonprofit working to preserve affordable homeownership. Sears said that with the help of Rebuilding Together, it expects to renovate more than 300 homes across the country as part of the Heroes at Home program, which aims to improve American military families' lives by making necessary repairs, improvements or modifications to their homes.

PITTSBURGH — Giant Eagle is celebrating its locally and regionally grown produce with a new multimedia video.

The retailer said that it is taking several steps to educate consumers on which fruits and vegetables at their peak season throughout the year and is further relaying this message through its multimedia video, which can be viewed on Giant Eagle's website.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

HOFFMAN ESTATES, Ill. -- Sears announced the launch of new jewelry line from designer Zaven Ghanimian. Beginning today, the Zeghani bt Simon collection will be available for purchase at Sears stores nationwide as well as online at www.Sears.com/zeghani.

Ghanimian is the son of famed jeweler Simon G and trained at his father's jewelry business before designing his solo collection.

PLEASANTON, Calif. -- Safeway Inc. announced that has teamed up with design expert Debi Lilly to launch an exclusive new line of entertaining and home décor products.

ARLINGTON, Va. -- Kroger and Procter & Gamble have teamed up to support the USO in its efforts to help American troops and their families.

The consulting firm Gravitytank named Bob Thacker as a strategic advisor to help the firm’s consumer electronics, retail, consumer packaged goods and technology clients. Thacker most recently served as SVP of marketing and advertising at OfficeMax and was with Target from 1989 to 1998 as a VP of marketing. He also served as president and CEO of BBDO in Minneapolis and served as an SVP of marketing at Sears.

LOS ANGELES -- Ralphs announced that it is continuing its partnership begun last year with Shell to offer participating customers more rewards at the pump. According to the company, Southern Calif.-area customers will now earn double points on qualifying purchases at Ralphs when they buy fuel at participating Shell locations.    

LAKELAND, Fla. -- Publix Super Markets announced that it has established a program to offer its customers and associates a way to directly assist those areas in the South affected by recent tornadoes and severe weather. Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers. Collected money will be channeled through the American Red Cross and designated specifically for the Southern Storms disaster relief efforts. The program will continue for a few weeks, based on customer response.

JACKSONVILLE, Fla. -- Winn-Dixie Stores announced that beginning April 30, guests in any of its 484 store locations throughout its operating area can help their neighbors affected by the tornadoes and severe storms that swept across the South this week by simply donating through the “Neighbors Helping Neighbors” program.