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Retailer Campaigns

  • Walmart, P&G continue family affair

    CINCINNATI and BENTONVILLE, Ark. -- Walmart and Procter & Gamble's Family Movie Night initiative is celebrating one year, and the companies plan to continue their partnership with the addition of five more movies in 2011.

  • Dollar General raising funds, awareness for Autism

    GOODLETTSVILLE, Tenn. -- Dollar General have announced their partnership to increase awareness of autism and raise funds for autism research and advocacy during Autism Awareness Month in April.

    “This disorder affects many of our customers and we are proud to help fund research for the cause,” said Rick Dreiling, chairman and CEO of Dollar General.

  • Loyalty Updated

  • Chase Card Services in agreement with Kohl’s

    Wilmington, Del. -- Chase Card Services, a division of JPMorgan Chase & Co., and Kohl’s Department Stores announced an exclusive marketing partnership in which Chase card members enrolled in Chase’s Ultimate Rewards program will gain access to a wide range of increased rewards benefits for shopping at Kohl’s.

  • Walmart returns to form with pricing campaign

    BENTONVILLE, Ark. -- With pricing studies, such as this one, revealing little difference between Walmart and Target, Walmart is looking to distinguish itself from the competition. The retailer announced that it is reinvigorating its price leadership promise, bringing back products its customers have asked for and simplifying its ad match policy. 

  • Loyalty on the line as Walmart ads tempt Target shoppers

    A whole lot of uncertainty now hangs over Target’s April same-store sales expectations, as Walmart this week began a major advertising offensive to regain customers and restore sales at its U.S. division.

  • Sears to roll out beauty departments to more than 100 locations

    Hoffman Estates, Ill. -- Sears on Monday announced the expansion of beauty to more than 100 Sears locations and Sears.com.

    The new cosmetics departments will include beauty products from such well-known brands as L'Oreal, Maybelline, Revlon and CoverGirl, in a range of hues for every woman. Additionally, beauty advisers staffing the departments will offer makeup tips and advice to customers who desire assistance in perfecting their look.

  • Walmart bringing back 8,500 products in bid to end sales slump

    New York City -- Walmart is bringing back 8,500 products to the shelves of its U.S. stores and launching a new advertising campaign in a bid to end declining same-stores sales.

  • Celebrity chef helps Hy-Vee get families cooking

     WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

    Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

  • New head marketer named at Scotts Miracle-Gro

    MARYSVILLE, Ohio  -- The Scotts Miracle-Gro announced that Jim Lyski has been named EVP and chief marketing officer, reporting to ScottsMiracle-Gro president Barry Sanders.

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