Retailer Campaigns

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

FRAMINGHAM, Mass. — Staples has expanded its Martha Stewart Home Office with Avery line available exclusively at Staples. The new organization products are in stores this week.

BENTONVILLE, Ark. — Sam's Club has announced the third installment of The Sam's Club National BBQ Tour, the largest continuous barbecue competition in the United States, sanctioned by the Kansas City Barbeque Society (KCBS). As the official supplier of KCBS, Sam's Club is the 'choice' destination for the highest quality meats and ingredients for backyard grillers, restaurateurs and more than 750 professional teams who will compete in the 2013 Sam's Club National BBQ Tour.

Manners mistress Emily Post wouldn’t recognize today’s social skills.

Communication styles have changed, with the once-mandatory handwritten thank-you note supplanted by a tweet or a family email blast. These days, good table manners are far less important than proper posting protocol.

NEW YORK — Macy's has added chef, restaurateur, author and television star Stephanie Izard to its Culinary Council, an exclusive team of the country's finest chefs who serve to inspire the way Macy's customers shop, cook and eat at home. A James Beard Award nominee, Food & Wine "Best New Chef" and winner of Bravo's "Top Chef" (Season Four), Izard will serve as an ambassador for Macy's Home department alongside fellow Macy's Culinary Council chefs including Rick Bayless, Cat Cora, Nancy Silverton, Ming Tsai and Wolfgang Puck. 

NEW YORK — Maybelline New York has launched "City," its first monthly fashion and makeup blog.

NEW YORK — Macy's has announced Teen Vogue as the latest fashion-forward collection to launch exclusively in Macy's Mstylelab department. Aimed at the most discerning teenage fashionistas, Teen Vogue will bring Macy's customers the latest trends from the combined fashion eye of Macy's and "Teen Vogue." The collection will be available in approximately 150 Macy's stores nationwide and on macys.com this March. 

By Theresa Wabler, [email protected]

As retailers and manufacturers settle into the reality of the “new normal” of shoppers who  will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.