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Retailer Campaigns

  • Kleinfeld Bridal to open in Hudson’s Bay flagship in Toronto

    New York -- Kleinfeld Bridal, the iconic New York bridal retailer and star of the hit reality show “Say Yes to the Dress,” will open a 20,000-sq.-ft. salon in Hudson’s Bay’s flagship location in downtown Toronto in early 2014. The Hudson’s Bay Company has exclusive rights to the brand in Canada.

  • Meijer helps restock local food pantries

    GRAND RAPIDS, Mich. — Meijer announced that it will once again double match every customer's $10 Simply Give donation made April 12 to 13 to help restock the shelves of local food pantries that were depleted over the holidays.

  • Coty renews partnership with ocean conservation program

    PARIS — Beauty brand Coty has announced the renewal of the partnership agreement for the Pristine Seas program between the National Geographic Society and Davidoff Cool Water.

     "This relationship with National Geographic is a cornerstone for Davidoff Cool Water. The link we have created with the ocean has grown stronger, and we feel it is essential to keep working on this partnership," stated Jean Mortier, president of Coty Prestige.

  • Change comes in a bottle for Pepsi

    PURCHASE, N.Y. — Pepsi has unveiled a new single-serve bottle, marking its first design update since 1996.  The new bottle will be rolled out in markets nationwide starting in April in 16-ounce and 20-ounce packaging, with full conversion taking a few years. 

  • Barnes & Noble in Nook Simple Touch e-reader giveaway

    New York -- Barnes & Noble announced on Friday that it would give away a free Nook Simple Touch e-reader, which retails for $79, to any customer who buys its high-definition Nook HD+ tablet between March 24 and March 31.

    The offer is available at all Barnes & Noble stores, Barnes & Noble College Bookstores and online. It also is being offered through other retailers that sell Nook products, including Walmart.com, Target and Best Buy.
     

  • Hardware chain 'Aces' marketing strategy

    OAK BROOK, Ill. — Ace Hardware has launched a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service. 

    The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

  • Ace Hardware launches ‘Meet the Aces’ marketing campaign

    Oak Brook, Ill. -- Ace Hardware said Tuesday it has unveiled a new marketing campaign, Meet the Aces, designed to promote the hardware co-op/retailer’s personal service.
     
    The new campaign also reintroduces, for the first time in more than 15 years, the words of Ace’s iconic jingle, “Ace is the place with the helpful hardware man,” but changed slightly (from “man” to “folks”) to reflect all Ace associates.

  • Wendy’s to expand into Ecuador

    Dublin, Ohio -- The Wendy's Co. announced Tuesday an agreement with The Eljuri Group to develop 20 Wendy's restaurants in Ecuador.

    As the largest business group in Ecuador, Eljuri said it expects to open the first two Wendy's locations in 2013 in Guayaquil, a coastal city with a population of 2.3 million people.  

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