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J.C. Penney resumes old pricing strategy
Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.
Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.
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Craft & Hobby Association names Kerri Wickersheim VP of Marketing Communications
ELMWOOD PARK, N.J. — The Craft & Hobby Association (CHA) today announced the appointment of Kerri Wickersheim as vice president of Marketing & Communications effective April 1. Wickersheim will oversee efforts focused on increasing awareness to the Association’s member base of activities and efforts designed to ensure success and growth within various creative vertical markets.