Retailer Campaigns

NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

Fouth quarter same store sales fell by a jaw-dropping 31.7% at J.C. Penney, but CEO Ron Johnson insisted the company continues to make great strides with its one year old transformation strategy.

The company report an adjusted net loss for the quarter of $427 million, or $1.95 a share and a full year adjusted net loss of $766 million or $3.49 a share.

Minneapolis -- Target Corp. reported Wednesday a profit of $961 million for the fourth quarter, down from $981 million in the year-ago period. The profit slip reflected expenses related to its Canadian market entry along with a spending slowdown during the holiday sales period. It was Target's weakest holiday season performance since 2008. But its adjusted results beat analysts' estimates and it forecast first-quarter earnings above Wall Street's view.

PROVO, Utah — Target strengthened its sustainability rep recently with the addition of EcoScraps, a provider of organic, chemical- and manure-free lawn and garden products, to its lineup. The sustainable, 100% organic, potting soil is now available at more than 1,700 Target stores nationwide. This marks the first time that EcoScraps will appear on the shelves of a major retailer at the national level.

NEW YORK — L'Oréal Paris is relaunching LorealParisUSA.com, which will include a first-to-market content production and syndication partnership with AOL, the company said Tuesday.

The company described the site as the first major one to be designed for all devices, making it easy to navigate for users on desktop computers, tablets and mobile phones.

SPRINGFIELD, N.J. — Watch maker TAG Heuer has launched its first online shopping boutique.  Paying homage to the brand's eight avant-garde retail boutiques nationwide, the new online boutique will mimic TAG Heuer's "lifestyle lounge," which allows consumers to fully immerse themselves in the TAG Heuer brand from any location. 

CAMP HILL, Pa. — New Jersey first lady and chairwoman of the Hurricane Sandy New Jersey Relief Fund Mary Pat Christie will visit a Point Pleasant, N.J., Rite Aid store on Friday at 11:30 a.m. with Rite Aid executives to receive money for the fund, Rite Aid said Thursday.

New York -- J.C. Penney has set a March 15 launch date for the debut of its Joe Fresh in-store shop concept. The Canadian fast-fashion apparel brand will be presented in dedicated shops, ranging from 750 sq. ft. to 2,500 sq. ft., in nearly 700 J.C. Penney stores.

The Joe Fresh collection will focus on modern basics for women, with everything priced under $70, according to J.C. Penney.