Retailer Campaigns

New York City -- One in four consumers will start their holiday shopping this week, according to a survey of more than 1,000 U.S. consumers conducted this fall by Oracle. The report, “Oracle Holiday Shopping Snapshot 2011,” finds that Black Friday and Cyber Monday still reign supreme when it comes to getting consumers out to shop.

In other findings:

JACKSONVILLE, Fla. — Winn-Dixie on Wednesday announced it has joined forces with Feeding America to launch the Give a Meal program, which gives Winn-Dixie guests and team members the opportunity to help provide food to nearly 37 million Americans — including more than 14 million children — facing hunger this holiday season. Give a Meal runs through Jan. 3 and is available in all of Winn-Dixie’s 482 stores in Florida, Alabama, Georgia, Louisiana and Mississippi.

HUDSON, Ohio — While many retailers are boasting about opening on Thanksgiving Day night to give shoppers an early start on the Black Friday weekend, Jo-Ann Fabric and Craft Stores is going in a different direction and will stay closed for the holiday. 

Chicago -- According to a BDO USA survey of 100 CMOs at leading U.S. retailers, just 27% expect to see an increase in Black Friday sales, down from 38% in 2010.

Similarly, only 24% project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6% increase in Black Friday sales (down from 3.8% in 2010) and a 2.5% increase in Cyber Monday sales.

New York City -- A report released Thursday by the International Council of Shopping Centers and Goldman Sachs said that 34% of consumers plan to shop on Black Friday, up from 31% in 2010 and 26% in 2009.

“In addition to buying gifts, consumers overwhelmingly indicated that they would be looking for bargains on Black Friday for themselves as well,” said Michael P. Niemira, chief economist and director of research for ICSC.

Washington, D.C. -- A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

Apartment 32, a new retail concept from apparel and outerwear manufacturer Weatherproof, is designed to resemble a chic Manhattan apartment, one that invites shoppers to enjoy the comforts of a modern home. It’s also one that has an unusual “leave your Blackberry at the door” policy.

PLEASANTON, Calif. — Safeway dedicated Veterans Day weekend to pay tribute to past and present service members and raise money for an organization that provides programs and outreach to those who were severely injured while serving their country.

Beginning Veterans Day, Nov.  11 through Nov. 13, all U.S. Safeway stores helped raise funds for the Wounded Warrior Project.

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

SECAUCUS, N.J. — The Children's Place Retail Stores has announced the appointment of Lori Tauber Marcus as SVP chief marketing officer, effective Nov. 16. She will be responsible for brand strategy, e-commerce, CRM, creative services, public relations, social media and visual merchandising. She will report directly to Jane Elfers, president and CEO.