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Retailer Campaigns

  • New Target collection feeds need for fashion and hunger relief

    MINNEAPOLIS — Target has partnered with FEED Projects, a social business founded by Lauren Bush Lauren, to create the FEED USA + Target collection. The limited-time-only collection will include more than 50 stylish products and benefit Feeding America, the nation’s leading domestic hunger-relief charity. The products will be available beginning June 30 at Target stores and on Target.com.

  • Dove gives women chance to control Facebook ad space, promote positive beauty messages

    ENGLEWOOD CLIFFS, N.J. — Dove is celebrating International Women's Day by giving women the power to control Facebook ads so they can fight back against the ones that prey on their insecurities and promote the positive ones.

  • Finding ‘Fabulous’ the Marshall’s way

    Off price retailer Marshall’s has teamed up with television personality Maria Menounos to promote the treasure hunt atmosphere its stores offer shoppers.

    Menounos, best know for her appearances on Extra! and Access Hollywood, has seen her share of red carpets and touts the fact that Marshall’s stores are a great destination for similar looks and what she refers to as "fabulous finds."

  • Health advocates get Birds Eye view into ending childhood obesity

    PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

  • Office Depot shines light on teachers

    BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

  • Target challenges developers to create a new mobile experience

    NEW YORK and MINNEAPOLIS — Target has teamed up with Fast Company to launch Co.Labs & Target Retail Accelerator, a contest for developers to create a new mobile experience for Target and claim a $75,000 grand prize. Fast Company will chronicle the developers' efforts on its new technology vertical Co.Labs.

  • Lowe's earns energy accolades

    MOORESVILLE, N.C. — The U.S. Environmental Protection Agency (EPA) has named Lowe’s winner of the Energy Star Partner of the Year – Sustained Excellence Award for the fourth consecutive year. The 2013 award recognizes Lowe’s long-standing leadership as a retailer of energy-efficient appliances and products. Lowe’s will receive the EPA’s most prestigious honor at a ceremony in Washington, D.C., on March 26.

  • Neiman Marcus builds Pinterest in fashion

    DALLAS — Neiman Marcus is inviting customers to create Pinterest collections featuring images from its Art of Fashion campaign for the chance to win a $1,000 gift card. 

    The contest runs March 6 to March 27. One winner will be chosen by a panel of Neiman Marcus judges.

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