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Rebates: Invigorate 2013 Marketing Efforts With Promos That Move the Needle
By Theresa Wabler, [email protected]
As retailers and manufacturers settle into the reality of the “new normal” of shoppers who will continue their frugal consumption habits amidst recession or not, it’s crucial to employ promotional tactics that generate significant, lasting value, not just a flash in the pan. As marketers consider their options, one tried and true promotional tactic should be included to yield definite results: rebates.
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Report: Target to end Shops concept
New York -- Target Corp. is shuttering — at least for now — its “The Shops at Target” concept, which showcased exclusive goods from select independent boutique retailers within in-store shops in Target stores, the Star Tribune reported.
“At this time, we don’t have plans for a future ‘flight’ of the Shops at Target, but we do have a number of collaborations planned for 2013 and beyond,” spokeswoman Katie Boylan said in the report.