Nordstrom adds benefits to loyalty program

Seattle -- Nordstrom said Tuesday it has redesigned its Fashion Rewards loyalty program to include added benefits include complimentary services and other point incentives.



As part of an effort to build customer loyalty, the new program – which launched Jan. 1 – includes complimentary alterations up to $100 based on varying benefit levels, triple point days, and Nordstrom Rack point participation.



"Fashion Rewards is a key part of our efforts to provide better service and build long-term relationships with our customers," said Kevin Knight, president of Nordstrom Credit. "We spent a lot of time over the past year listening to customers and looking at how we could improve our Fashion Rewards program.”