Stop & Shop answers call of cost-conscious customers

QUINCY, Mass. — Stop & Shop has reintroduced its Guaranteed Value product line in an effort to help customers on a budget.

The line, which includes about 200 items, touts prices that are an average of 20% to 25% less than national brands. What's more, 60% of the items cost $2 or less. What's more, packaging for items that are part of Guaranteed Value have undergone a makeover, with the yellow, blue and red packaging being replaced with a bright orange and white design that highlights the value offered with each product.

“With rising food and gas prices, customers are seeking more savings than ever and our Guaranteed Value products offer customers the ability to save on many of the items they need at prices family budgets demand,” Stop & Shop spokeswoman Suzi Robinson said. “We continue to quality test and improve on all of our Guaranteed Value products to ensure customer satisfaction.”