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Retailer Campaigns

  • Walmart rolls back fuel prices

    BENTONVILLE, Ark. — Walmart has brought back its Great Gas Rollback program, helping customers save on their fuel purchases. Walmart customers using a Walmart gift card will receive a 10 cent per gallon discount; customers who use a Walmart MoneyCardor Walmart Credit Card will save 15 cents per gallon on their fuel purchase.

    Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

  • Walgreens expanding solar energy initiative to 22 stores in Colorado

    Aurora, Col.  -- Walgreens has expanded its renewable energy initiative to Colorado. Clean-energy provider SolarCity announced it will implement solar systems at 22 Walgreens stores across 14 different cities in Colorado in the coming months, with the first installation completed in Aurora.

  • OMD named Walgreens media planner

    DEERFIELD, Ill. — Walgreens has selected OMD to be its new media planning and buying agency of record. OMD will be responsible for U.S. and Puerto Rico activity related to traditional, multicultural, digital and mobile media planning and buying. The business will be led from OMD’s Chicago office.

  • Publix supports March of Dimes with cutout campaign

    MAITLAND, Fla. — Publix Super Markets is supporting the March of Dimees with a new fundraising campaign taking place April 6 through the 27.

    The cutout campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 27 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love, creating an impressive in-store display.

  • Walmart announces gasoline discount program

    Bentonville, Ark. -- Walmart is easing the pain at the pump by offering customers who use a Walmart MoneyCard or Walmart Credit Card a 15 cents per gallon reduction on their fuel purchase. Customers using a Walmart gift card will receive a 10 cent per gallon discount. Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

  • Belk donates $19 million to charity in 2012

    CHARLOTTE, N.C. — Belk announced that the company, and its associates, customers and vendors contributed more than $19.3 million to local communities in the fiscal year ending Jan. 31. Of the total amount, Belk corporate dollars funded $6.2 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening.

  • Craft & Hobby Association names Kerri Wickersheim VP of Marketing Communications

    ELMWOOD PARK, N.J. — The Craft & Hobby Association (CHA) today announced the appointment of Kerri Wickersheim as vice president of Marketing & Communications effective April 1. Wickersheim will oversee efforts focused on increasing awareness to the Association’s member base of activities and efforts designed to ensure success and growth within various creative vertical markets.

  • Herdez expands cooking sauces line, eyes wider distribution to Walmart

    LOS ANGELES — Herdez, maker of Mexican food products and brand of MegaMex Foods announced today it expects expanded distribution to Walmart stores by June, and filling those shelves will be four new Mexican Cooking Sauces currently lining the sauce aisle at Los Angeles-area Albertsons stores.

    The four new sauces include:

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