Retailer Campaigns

MAITLAND, Fla. — Publix Super Markets is supporting the March of Dimees with a new fundraising campaign taking place April 6 through the 27.

The cutout campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 27 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love, creating an impressive in-store display.

Bentonville, Ark. -- Walmart is easing the pain at the pump by offering customers who use a Walmart MoneyCard or Walmart Credit Card a 15 cents per gallon reduction on their fuel purchase. Customers using a Walmart gift card will receive a 10 cent per gallon discount. Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

BENTONVILLE, Ark. — Walmart has brought back its Great Gas Rollback program, helping customers save on their fuel purchases. Walmart customers using a Walmart gift card will receive a 10 cent per gallon discount; customers who use a Walmart MoneyCardor Walmart Credit Card will save 15 cents per gallon on their fuel purchase.

Gas will be discounted at more than 1,000 Murphy USA and Walmart gas stations located at Walmart stores in 21 participating states.

Aurora, Col.  -- Walgreens has expanded its renewable energy initiative to Colorado. Clean-energy provider SolarCity announced it will implement solar systems at 22 Walgreens stores across 14 different cities in Colorado in the coming months, with the first installation completed in Aurora.

CHARLOTTE, N.C. — Belk announced that the company, and its associates, customers and vendors contributed more than $19.3 million to local communities in the fiscal year ending Jan. 31. Of the total amount, Belk corporate dollars funded $6.2 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening.

LOS ANGELES — Herdez, maker of Mexican food products and brand of MegaMex Foods announced today it expects expanded distribution to Walmart stores by June, and filling those shelves will be four new Mexican Cooking Sauces currently lining the sauce aisle at Los Angeles-area Albertsons stores.

The four new sauces include:

Atlanta -- Global Franchise Group said Wednesday it is expanding its Puerto Rican presence via a multi-unit operator.

A.M.A. Pretzels International opened two Great American Cookies stores in Puerto Rico -- in Plaza Carolina in Carolina, and Plaza Rio Hondo in Bayamon.

"Global Franchise Group is thrilled to have such outstanding multi-unit franchisees expand the Great American Cookies brand in Puerto Rico," said Global Franchise Group chief development officer John Barber.

Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.