Retailer Campaigns

SOLON, Ohio — Macy's is partnering with Earthworks System LLC, a provider of 100% recycled PVC sheets for the plastic card industry and plastic card recycling programs, to provide its customers with a recyclable gift card program for the retailer’s customers. 

 BLOOMSBURG, Pa. — Weis Markets announced that it has raised $100,000 for Wounded Warrior Project, an organization that raises awareness and enlists public support for the needs of injured service members. The company's Bloomsburg store associates presented the check to Jeff Combs, who is a warrior outreach coordinator for Wounded Warrior Project and a former US Marine who was severely wounded while serving in Iraq.

Marketing claims about the lowest prices on the season on limited quantities for limited times are common throughout the holidays as retailers look to create a sense of urgency and close the sale with consumers. But haven’t consumer grown wise to these tactics?

With the exception of apparel markdowns, consumers have learned and retailers have taught them that another low price is just around the corner and that quantities are unlimited even though featured items may change.

Walmart's social media shopping platform, Shopycat is using the services of ifeelgoods, a company that provides marketing and technology solutions for digital goods incentives, to provide Facebook credits as reward for key customer actions. 

Through its partnership with @WalmartLabs, Walmart's social media arm, ifeelgoods is providing technology to encourage customers to use Walmart's new ShopyCat social gift finder, ifeelgoods reported.

MINNEAPOLIS — Target announced that its Shaun White home line will debut at Target stores and Target.com the week of Dec. 26. 

The debut home line is a limited time only collection that includes bedding, lamps, wall decals, curtains, storage bins, a skateboard rack and piggy banks, the company said. Items will be in stores through June 2012. Priced affordably, the collection ranges from $9.99 to $89.99.

WAYNE, N.J. — Toys"R"Us Has announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys"R"Us will hold a two-day sale from Tuesday, Dec. 20 to Wednesday, Dec. 21.

WASHINGTON — The National Retail Federation is putting its faith in the holidays by upgrading its spending forecast for the season.

After initially anticipating sales growth of 2.8%, the NRF said it now expects holiday sales to rise 3.8% to $469.1 billion. The projection may be lower than the 5.2% increase the retail industry saw last year, but the group said a number of factors, such as strong year-over-year sales and the fact that not all consumers have completed their holiday shopping lists, could provide the industry with a great gift after all.

WASHINGTON, D.C. -- The National Retail Federation said Thursday that it has upwardly revised its holiday forecast, now expecting holiday sales to rise 3.8% this year to a record $469.1 billion. 

NRF’s initial forecast, announced on October 6, called for anticipated sales growth of 2.8%. While a 3.8% sales increase is considerably above the 10-year average sales increase of 2.6%, it is still lower than the 5.2% increase the retail industry saw last year, said NRF.

WAYNE, N.J. -- Toys"R"Us announced that its stores nationwide will remain open for 112 uninterrupted hours beginning at 6am on Tuesday, Dec. 20 and continuing through 10 p.m. on Christmas Eve.

In conjunction with continuous shopping during the last few days leading up to Christmas, Toys"R"Us will hold a two-day sale from Tuesday, Dec. 20 to Wednesday, Dec. 21.

Walmart is hoping to catch some of those last-minute shoppers by holding its "Big Christmas Event" on Saturday, Dec. 17. 

On Dec. 17, Walmart said it will offer its lowest prices of the season on toys, games, electronics, bikes and more. In addition, Walmart.com is giving customers an extra day to shop by extending its shipping deadlines.