Retailer Campaigns

LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year. 

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

North Plainfield, N.J. -- A cooler start to spring and mixed-bag of Memorial Day weekend weather in the Northeast may have contributed to less than expected year-to-date sales and traffic for some retailers, according to Levin Management’s annual mid-year Retail Sentiment Survey, which polled retailers in the firm’s 90-property, 12.5 million-square-foot shopping center portfolio.
 

An epic journey and exercise in social media brand building is now underway in Canada where four intrepid young men are crossing the country in a custom RV to promote awareness of Hudson’s Bay and have a good time in the process.

Lipton Iced Tea recruited singer and actress Katharine McPhee to host the Lipton Summer Tastes Party, which celebrated the summer solstice with an illuminated installation that will provide 24-hours of light to New Yorkers. 

The luminous orb, aptly named the Lipton Sun, was created in partnership with the Pratt Institute. 

CHARLOTTE, N.C. — Southern department store Belk has selected 13 winners from nearly 300 entrants in the retailer's Southern Designer Showcase competition. Belk announced the winners at an event at its corporate headquarters.

"We are so excited to add these impressive designers to our Belk family," said president and CMO Kathryn Bufano. "This year's winners truly represent the Modern. Southern. Style. that we deliver to our customers every day."

Snyder, Texas -- United Supermarkets’ store in Snyder, Texas, is set to unveil a fresh new look along with added services resulting from a store remodeling effort now under way.  Snyder will be the first store to receive the new décor – as well as the new United logo.

“We are excited about the new look we are introducing this year for our United brand, and we are thrilled to be rolling it out first in our Snyder store,” Monica Schierbaum, senior director of marketing for United Supermarkets.

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine.