Retailer Campaigns

Chicago -- Forty-two percent of Americans are using social media to shop – this equates to nearly 95 million consumers – and that number continues to rise, according to a study by Leo Burnett/Arc Worldwide. When asked how often social media is used to shop today versus a year ago, almost 73% of people confirmed they are using it more.

NEW YORK — Macy's has partnered with fashion icon Nicole Richie (daughter of famed singer Lionel Richie) for an exclusive line for the company's Impulse division. Nicole Richie for Impulse will launch in 100 Macy's stores and at Macys.com in September and will feature apparel inspired by Richie's trendsetting personal style, including 1970s influenced silhouettes, prints and fabrications, the company said.

HOFFMAN ESTATES, Ill. — "Modern Family" star, Sofia Vergara, is expanding her brand at Kmart with the launch of a new, exclusive home collection. The actress' apparel line launched at Kmart and on Kmart.com in the fall of 2011.

WAYNE, N.J. — Babies“R”Us is offering customers a new way to support military moms-to-be through a partnership with Operation Shower, an organization that hosts baby showers for military wives to ease the stress of their husbands’ deployment. The retailer has launched Babiesrus.com/OperationShower, which will serve as an online information portal, where visitors can learn how they can support this charitable program and ensure that military moms-to-be, who are often far away from friends and family, receive basic essentials for their newborns.

NEW YORK — Sears has partnered withBonnier Corp., publisher of Outdoor Life magazine to launch an exclusive line of Outdoor Life branded sportswear for men.The line will be available in more than 800 Sears stores nationwide and on Sears.com, beginning September.

By Robin Lewis, [email protected] and Michael Dart, [email protected]

Toronto -- Sears Canada is launching a “hassle-free” return policy that includes a satisfaction guarantee with every purchase. If not completely satisfied, customers can now exchange or return almost all products within 30 days -- or 90 days if they use their Sears card.

The new policy is part of a new push by Sears to provide “exceptional” customer service. This week, Sears associates across Canada will sign a customer service pledge. 

Plenty of people shop Walmart’s stores for their groceries but go elsewhere to buy meat. Now the company is looking to convert a larger percentage of its more discriminating shoppers to purchasers of meat with a new quality-based initiative supported by an innovative shopper marketing strategy and a national ad campaign.

Hasbro has partnered with teen retailer Aéropostale for an exclusive line featuring the Battleship and G.I. Joe brands.

The line will include men's graphic t-shirts featuring Battleship and G.I. Joe images ahead of the debuts of "Battleship" on May 18 and "G.I. Joe: Retaliation" on June 29.

Target turned 50 this year, and chairman, president and CEO Gregg Steinhafel weighed in on the expect more, pay less (EMPL) value proposition, his 32-year career and miscellaneous other topics in a Q&A interview with the company’s online magazine known as “A Bullseye View.” To read a transcript of his comments click here.