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Retailer Campaigns

  • Paula Deen loses another retail partner

    Hoffman Estates, Ill. - Sears Holdings on Friday joined the growing list of retailers and other companies severing ties with Southern celebrity chef Paula Deen in the wake of the controversy regarding her use of a racial slur. Both Sears and Kmart sold Paula Deen products.

    “After careful consideration of all available information, we have made the decision to phase out all products tied to the brand,” Sears said in a statement. “We will continue to evaluate the situation. Our members’ needs will be given first priority.’

  • Reaching Out

    Dramatic growth and purchasing power of U.S. Latino population demands retailer attention

  • Brick-and-mortar sales soar in spring

    San Jose – Brick-and-mortar retail sales soared during this past spring, according to new metrics from RetailNext. Using its in-store analytics platform to collect metrics on millions of shopping trips to department stores and specialty retailers nationwide, RetailNext studied and released its analysis of traffic, conversion, sales, and average transaction values (ATV) for the spring season, including the four holidays of Easter, Mother’s Day, Memorial Day and Father’s Day, as well as the days leading up to Father’s Day and Easter Sunday.

  • Parting with Paula is a bittersweet affair for Walmart

    Paula Deen fell from grace this week faster than a slab of butter melting in one of her opening price point pans Walmart no longer sells.

    Walmart, as well as Home Depot, Target and Smithfield Foods, sought to distance themselves from Deen after racist comments she made during a deposition came to light and she was canned by the Food Network.

  • JoS. A. Bank to dress vets with success

    HAMPSTEAD, Md. — JoS. A. Bank Clothiers teamed up with the Gary Sinise Foundation to give suits to thousands of military veterans as they re-enter the civilian workforce.

  • Office Depot reinvents rewards program amid ongoing merger

    Office Depot has launched a new rewards program with several loyalty enhancements even as it moves closer to consummating its merger with OfficeMax.

    The company’s new program, called simply Office Depot Rewards, is designed to reward shoppers for spending money, sharing information about themselves and recycling. It is a novel approach that is intended to offer a more customized approach to shoppers’ unique behaviors and preferences.

  • Sport Chalet invites divers to take plunge for treasure

    LOS ANGELES — Specialty sporting goods retailer Sports Chalet is sticking to an innovative plan that helps retain existing customers while enhancing its brand awareness. The retailer is inviting certified Scuba divers to participate in its Treasure Hunt dive for the fourth consecutive year. 

  • Sport Chalet launches Treasure Hunt challenge for divers

    Los Angeles - Sport Chalet said Tuesday it has launched its fourth-consecutive Treasure Hunt dive, which invites certified scuba divers to participate by diving to find six sunken treasure bars hidden in diving locations off the northern and southern California coasts and in a special marine destination in Arizona.

    From June 25 to 18, Sport Chalet will release one clue every Tuesday and Thursday to help divers identify the secret locations of the six gold-painted treasure bars; clues will be posted online and in all participating Sport Chalet retail stores.

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