Retailer Campaigns

HAMILTON, N.J. — Bai Brands, makers of a line of all-natural, 5-calorie, antioxidant-infused beverages, has promoted Ken Kurtz to the role of president. Kurtz will be charged with leading the company's sales efforts globally.

Kurtz sits alongside COO Barak Bar-Cohen and CFO Ari Soroken, who make up the company's executive leadership team.

Fitness and lifestyle brand Athleta is sponsoring this year's Esprit de She 5K and 10K races, designed exclusively for women, to be held Thursday, June 27, at the Koka Booth Amphitheatre in Cary, N.C., just 15 minutes from downtown Raleigh.

Athleta's mission to "celebrate and inspire women athletes of all levels" while outfitting them with apparel geared toward athletic pursuits that include yoga, Pilates, running, swimming and biking, is in line with the Esprit de She event.

Lowe’s is leveraging the popularity of Disney animated films "Monsters University" and "Toy Story" for its nationwide movie-themed Build and Grow clinics for kids.

The special hour-long clinics, recommended for children in grades two through five, will take place on select Saturdays at 10 a.m. and Sundays at 2 p.m. throughout the summer and are free, the company announced.

MINNEAPOLIS — Christopher & Banks, a specialty women’s apparel retailer, reported a same-store sales increase of 23% for the 13-week period ended May 4, 2013, as compared to the 13 weeks ended May 5, 2012.

The company’s net sales totaled $109 million, a 16% increase from $94 million for the 13 weeks ended April 28, 2012. During the quarter, the company operated an average of 10.5% fewer stores than during the comparable period last year.

SAN DIEGO — Pet specialty retailer Petco is launching a campaign to teach children how to safely approach and interact with dogs. The educative measure aims to lower dog-bite statistics, which drives traffic into its brick-and-mortar stores.

Petco certified dog trainers recommend that children follow the SAFE method, which is explained as follows: 

S: Stop, stand still and turn sideways before getting close to the dog.

NEW YORK — In commemoration of National LGBTQ Pride month, Macy’s and its employees will participate in 23 Pride parades, hold in-store events nationwide celebrating diversity and offer special merchandise to help support the fight for LGBTQ equality.

CINCINNATI — Procter & Gamble’s Always feminine care brand has announced the launch of its “Give a Girl a Break” initiative that aims to turn filmmaking passions into careers for a group of aspiring young women.

Staples and Boys & Girls Clubs of America have brought teen actor Jake T. Austin on board for the 6th annual Staples for Students national school supply drive.

Austin will be featured in the campaign’s public service announcement, now available online and airing on television and radio stations starting next month.