Retailer Campaigns

BENTONVILLE, Ark. — Walmart is working hard to improve its image with its latest announcement that its Acres for America program is conserving an additional 300 acres of land to protect and restore wildlife habitats in the heart of U.S. cities, including Bridgeport, Chicago, Portland, San Diego, and Washington, D.C.

By Juli Spottiswood, [email protected]

WAYNE, N.J. — Babies“R”Us is partnering with mom and fashion icon, Heidi Klum, for an exclusive collection of affordable luxuries for little ones, adding to its growing assortment of differentiated product offerings. This new collection, Truly Scrumptious by Heidi Klum, will be available at Babies“R”Us stores across North America and online at Babiesrus.com beginning this fall. 

MINNEAPOLIS — Target is partnering with Norah Jones for a deluxe edition of her fifth studio album, “Little Broken Hearts.” The Target deluxe edition of “Little Broken Hearts” is available now for pre-order at Target.com/NorahJones and will be offered at Target stores nationwide beginning May 1.

WASHINGTON — The National Retail Federation has named Bill Thorne SVP communications and public affairs. He will join NRF on June 1 to oversee the organization’s industry and public affairs communications strategy, including NRF’s Retail Means Jobs campaign, a multi-million-dollar initiative to demonstrate the power of retail to America’s economy and the career opportunities within the industry. Thorne currently serves as senior director, community affairs at Walmart.  

CINCINNATI — Ahead of Earth Day, a number of retailers have been touting their sustainable efforts. The latest example is Kroger, which has released a video highlighting some of its accomplishments and showcasing some of its future goals.

The video features both store associates and customers who speak about how much Kroger has already done--from reducing waste and plastic bag use--and what the company can do more of--from making it easier to find organic products to donating more fresh produce to charity.

AUSTIN — While 46% of consumers are more inclined to purchase a product if it is eco-friendly, nearly 60% are unwilling to pay more money for that eco-friendly product or service, according to new research.

BENTONVILLE, Ark. — Grilling is the theme of Sam's Club's annual "Spring Taste of Sam's Club" event, and the retailer is inviting members and non-members to sample some unexpected grilling options at its free event taking place Friday, April 27 to Sunday, April 29 from 11 a.m. to 6 p.m.

Denver -- Research results released Tuesday by The Integer Group and M/A/R/C Research found that, despite a shopping list being a tool to stay on budget and eliminate unnecessary purchases, nine out of 10 shoppers still buy items not on their list.

The shopper behavior study, called The Checkout, showed that 66% of those who purchase off-list items were motivated by a sale or promotion. Thirty percent said they found a coupon, and 23% wanted to pamper themselves.

Of the common areas hosted by a mall, the busiest has become the virtual one. Increasingly, consumers frequent mall websites to check out promotions at their favorite retailers. Website views are nothing new — but the escalation in mobile connectivity presents a revolutionary opportunity for retailers.