Retailer Campaigns

Hallmar has partnered with Toys for Tots and pledged to donate $1.5 million in toys and funds to the organization this holiday season.

For 50 years, watching the television classic Rudolph the Red-Nosed Reindeer has been a holiday tradition for millions of families. This holiday season, Hallmark Gold Crown stores will be full of ways to celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.

With marketers all abuzz about beacons, mobile technology company Swirl Networks said it has created the first programmatic ad exchange for proximity-based in store mobile marketing.
 

RadioShack’s same-day mobile repair service, branded as Fix it Here!, has been extended to more locations in the Chicago market.

The service is billed as a first-of-its-kind from a national retailer and offers owners of broken mobile devices such as tablets and smartphones the ability to have them repaired the same day, typically in less than two hours, for prices starting at $39.99.

Austin, Texas -- Whole Food Market on Monday launched its first national brand campaign, a multichannel advertising initiative. The effort is spearheaded by seasoned marketing veteran Jeannine D’Addario, Whole Foods’ new global VP of communications.   

Indianapolis -- The Finish Line Inc. is launching a digital initiative focused on female customers in step with the Nike Women’s Half Marathon San Francisco on Oct. 19. The retailer’s #FNLRunsSF campaign follows the training journeys of eight female fitness gurus, selected from across the country.   

Mississauga, Ont. -- Target Canada is opening three new stores Oct. 17, located in Ottawa, Ont; Sheridan Centre in Mississauga, Ont. and Polo Park in Winnipeg, Man. The opening of the three new stores marks the final stores scheduled to open in 2014 and brings the total number of Target Canada stores open across the country to 133.

 

Columbus, Ohio -– DSW Inc. is running a one-day promotion called “National Shoe Lover Day” on Saturday, Oct. 25. Each of the 428 DSW stores, plus dsw.com, will participate.   

Seattle –- Amazon.com and Sears Holdings Corp. have both reportedly removed men’s rings featuring the Nazi swastika emblem from their websites after public complaints. According to the Wall Street Journal, in both instances the items were sold by third-party vendors, but the companies handled the complaints differently.