Retailer Campaigns

Food Lion partnered with its customers and Feeding America to help provide 1.5 million meals to families in need.  

Thanks to a program that began on September 17, each time a customer purchased the specially-marked apples Food Lion helped provide five meals to local food banks.

Cincinnati –- Millennial consumers age 18-29 seek sessions with experts to assist the purchase process. According to U.S. consumer survey research conducted by LoyaltyOne in September 2014, 84% of Millennials said that being able to redeem rewards/loyalty program points for a session or consultation with a chef or nutritionist would motivate them to shop more with that grocer.  

When it comes to domestic divas, Martha Stewart has few rivals, but Ellen DeGeneres is dipping her toe in the water with a new seasonal home collection branded as E.D. On Air.

The popular comedian and talk show host announced the creation of her new lifestyle collection in July called simply E.D. The new seasonal home collection is called E.D. On Air because it was created exclusively for QVC. It will debut on Friday, October 8 when DeGeneres introduces the line live on her show.

Canton, Mass. –- Dunkin’ Donuts plans to open 40 new restaurants in Michigan during the next several years, in addition to more than 60 currently operating in the state. The retailer continues to recruit franchise candidates there with an emphasis on Flint, Lansing and Traverse City.    

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

Oak Brook, Ill. -- McDonald’s USA will answer questions from customers through a multichannel effort called “Our Food. Your Questions.” The company invites people to submit their food questions via social media.    McDonald’s will respond with behind-the-scenes webisodes and other social content that provides facts on ingredients, how food is made and how it’s prepared in restaurants.    

Sunnyvale, Calif. -- Plug and Play Tech Center is launching its first Retail and Brand Meetup on Wednesday, Oct.  22, starting at 5:30 pm PDT. The free event will feature a panel of marketing experts discussing the future of marketing and the importance of brands and retailers staying in touch with the customer at all touchpoint during a consumers path to purchase.    

Austin, Texas -- Nearly half (46%) of consumers plan to start their holiday shopping before November this year, and one in four intend to have their holiday shopping completely finished by Black Friday. According to the RetailMeNot Shoppers Trend Report survey, conducted in conjunction with The Omnibus Company, 15% of consumers pick up winter holiday gifts throughout the year to spread out the cost.    Other notable findings include: