Retailer Campaigns

Framingham, Mass. - Staples Inc. is launching a new brand campaign featuring the “Staples Guy,” who showcases how the company helps small business customers succeed. The new campaign, which features radio, digital and social media, builds on the tagline “Make More Happen” to highlight the value, convenience and services that help Staples customers achieve success in surprising and affordable ways. The national campaign begins Sunday, Feb. 8.

ECRM compared retail circular advertising in January 2014 vs. January 2015 and noted trends occurring across top retail chains. Target boosted circular pages used in January 2015 by 18%. Get Fit, Choose Well Eat Well, and Baby circular themes were seen at Target Y/Y. Target added a “Halftime Spread” theme Wrap section in the pre-big game circular featuring PepsiCo products and private label snack foods.

Cincinnati – Post-holiday returns serve as a way to ensure the stress of the holiday season lasts into the New Year. According to a survey of about 1,200 adults by loyalty program provider LoyaltyOne, one out of every two U.S. shoppers (51%) say that returning gifts adds to their post-holiday stress.

Academy Sports + Outdoors plans to make a splash in Orlando this spring with the simultaneous opening of four stores.

The $4 billion sporting goods retailer has entered into a multi-year partnership with the Orlando City Soccer Club beginning with the team's inaugural 2015 season. Academy Sports + Outdoors will be the official sporting goods retailer of the Orlando City Soccer Club. 

In an effort to boost its appeal to Latina fashionistas, Macy’s has launched a new collection designed by an international Hispanic superstar.

The retailer’s new, exclusive Thalia Sodi collection includes apparel, shoes and jewelry and is available at 300 Macy's stores nationwide and on macys.com.

Wegmans is looking to bolster its reputation as one of the nation’s best food retailers with a promotion that will see the retail sell massive quantities of shrimp.

Mississauga, Canada - Staples Advantage Canada, the business-to-business division of Staples, is running its third annual "Messiest Office Contest," with a chance to win an office makeover. Participants can submit pictures of their organizationally challenged work environments through the Staples Advantage Canada website or Staples Advantage Canada Facebook page.  

New York -- In a new type of retail disruption, London’s must buzzed-about department store, Selfridges, plans to remove the men’s and women’s departments on the three floors of its Oxford Street flagship from mid- March to the end of April, replacing them with unisex or gender-neutral shops.