Retailer Campaigns

Interest in basketball heats up in February with the NBA playoffs around the corner and March Madness set to soon begin. To capitalize on the action, Foot Locker is out with a new spot featuring Kyrie Irving as part of its, “It Must Be February,” campaign.

The 30-second spot, titled "Acting," also stars Ice-T and opens with Irving showing off his latest KYRIE 1 signature Nike kicks, noting that fresh colors will be debuting at Foot Locker stores nationwide throughout the month of February. 

Oklahoma City -- Sonic Drive-In announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand. A mainstay in the South and Central Plains, the chain is aggressively expanding in the Northeast.

The first new Sonic franchisee for Rhode Island will bring the state its first location in the Providence, Rhode Island, market in mid-2015, with plans for more down the line.

Amazon.com has long considered itself a pioneer of social shopping. But now the retailer has introduced a game-changing new service that allows customers to do their own social media marketing.

The new service, called Amazon Giveaway, is a self-service tool designed for Amazon customers who want to use giveaways to grow their social media followings and reward their customers and audience. Features include the ability to require contestants to follow the contest organizer on Twitter to be eligible for a chance to win a prize.

New York -- Traditional preprint circulars continue to dominate many retailers’ promotional offerings but digital coupon momentum is accelerating, according to strong 2014 results by Coupons.com.

Total revenue in the company’s fourth quarter ended Dec. 31, 2014 increased 14% to $60 million and full year revenue increased 32% to $221.8 million. Total digital coupon transactions in 2014 increased 23% to 1.6 billion.

Neiman Marcus is entering the social shopping fray by launching its first ever user-generated content contest on Instagram.

The retailer has said previously it understands the influence user-generated content can have on purchase decisions. That’s why they integrate it into key points in the user journey. Neiman Marcus says it is aiming to create powerful, socialized shopping experiences, online and in-store. 

Pittsburgh -- In a first for Dick’s Sporting Goods, the retailer said it will serve as the official sporting goods retail sponsor to the United States Olympic Committee (USOC) and Team USA., as it prepares for the 2016 Summer Games, which will be held in Brazil.

Dick’s will focus on supporting U.S. Olympic and Paralympic hopefuls with jobs and equipment.

Walmart is making good on its pledge to boost sourcing of U.S. products by introducing its latest Made in the USA merchandise: bicycles.

The retailer and Bicycle Corporation of America announced that BCA bicycles, which are assembled in the United States, are now available for purchase in-store at various Walmart locations nationwide and on the Walmart website.

Livermore, Calif. -- Simon announced today that Livermore Premium Outlets, the Bay Area's premier outlet shopping center, will be rebranded and named San Francisco Premium Outlets in conjunction with its major expansion.

The 512,000-sq.-ft. center opened in 2012 and is currently undergoing a significant expansion to add 185,000 sq. ft. to be populated by leading designer brands, opening on August 13, 2015.