Lands’ End Kids launches digital pop-up promotion

Dodgeville, Wis. - Lands' End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.



Featured items will be offered at a 25% discount. Each of the digital pop-up shops will include three themed looks based on the back-to-school trends as selected by the style influencers. Looks will feature style for kids of various ages along with various needs such as dress code and school uniform. Below is the schedule for the pop-up shops:



• July 21, Jacinda Boneau of Pretty Prudent

• July 28, Leila Lewis of Inspired by This

• Aug. 4, Rachel Faucett of Handmade Charlotte

• Aug. 11, Jamie Sanders of Scattered Thoughts of a Crafty Mom

• Aug. 18, Melissa Griffiths of Bless This Mess

• Aug. 25, Allison Waken of All For The Boys

• Sept. 1, Vera Sweeney of Lady and the Blog