Retailer Campaigns

DENVER — An estimated 28% of shoppers plan to do most of their shopping at mass retailers versus 26% who will opt to shop online retailers this holiday season, according to an ongoing shopper behaviour study conducted by The Integer Group and M/A/R/C Research.

Holiday shoppers plan to cash in on a range of offers and value-add services this holiday season. Free shipping continues to be the most popular offer for holiday shoppers, with 58% of shoppers reporting they expect to take advantage of it this holiday season.

Wayne, N.J. – Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program. Members will receive a special offer granting them access to Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, Nov. 23.

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

New York -- During the 2014 holiday season, marketers will run more campaigns on Facebook than any other social network. According to new data from Experian Marketing Services, 49% of global marketers who run social-media campaigns will do so via organic Facebook posts, and 34% plan to use paid ads or boosted posts.   

Canton, Mass. –- Dunkin’ Donuts has signed a multi-unit store development agreement with existing franchisees ABDD Arizona to develop seven restaurants in Phoenix. The group's first restaurant from this franchise agreement opened Oct. 27.  

Bentonville, Ark. –- Sam’s Club will launch its Black Friday sale online on Thursday, Nov. 27 just after midnight EST with free standard shipping on Black Friday items. Members can continue shopping in clubs starting at 7 a.m. on Friday, Nov. 28.

North Plainfield, Ill. -- With momentum picking up as the holiday shopping season approaches, retailers polled in Levin Management’s 2014 Pre-Holiday Retail Sentiment Survey are showing strong enthusiasm for seasonal sales potential. The findings also indicate expectations for strong pre-December shopping and plans for stepped-up temporary hiring with positions that may carry into the new year.  

Bentonville, Ark. -- For the third consecutive year, Wal-Mart workers at about 1,600 stores are prepping to protest on Black Friday to demand better wages and benefits.   According to pressure group OUR Walmart, the protestors are demanding a $15/hour wage and consistent full-time hours.  

New York -- Entertainer Nick Jonas joined Lord & Taylor/Hudson’s Bay president Liz Rodbell for the unveiling of the department store’s annual holiday windows on NYC’s Fifth Avenue on Thursday, marking the 100th anniversary of the retailer’s holiday window program.  

Columbus, Ohio -- Big Lots has launched a marketing program around spurring holiday home décor purchases by declaring Nov.16-22, 2014, as the nation's first Decorate Your Home for the Holidays Week.