Skip to main content

Retailer Campaigns

  • Black Friday beats Thanksgiving on social media

    Move over pumpkin pie: Black Friday fervor seemed to stir up more conversations on social media than the Thanksgiving holiday itself.

    According to Salesforce.com, social media posts about Black Friday shopping numbered 2.7 million. Roughly 278,000 posts were stamped with the hashtag "#blackfriday" and another 8,000 were labeled "#deals," vs. just 85,000 with "#Thanksgiving."

    There were also about 1.84 million holiday shopping posts on Thanksgiving Day, and about 719,000 posts the day before Thanksgiving.

  • Lands’ End puts its stamp on holiday sales

    To celebrate the busiest monogramming season of the year, Lands’ End is launching #MonogramMonday.

  • Shoe Carnival on right path in Q3

    Improved e-commerce and marketing strategies are among the reasons Shoe Carnival President and CEO Cliff Sifford cited for the company’s increase in same store sales.

  • Verizon Wireless: More consumers will shop Cyber Monday than Black Friday

    New York — More consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). According to a new survey of 1,000 consumers from Verizon Wireless and KRC Research, people in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).

  • Analysis: RadioShack pulls out the stops as it heads into holidays

  • This brand is lighting up Las Vegas retail

    The ranks of smokers may be dwindling but there is one place where lighting up remains socially acceptable and one iconic brand is capitalizing on the situation.

  • Dick’s looks to score with hoops tourney

    Basketball season is just now getting underway but next spring when top high school teams square off at a tournament in New York Dick’s Sporting Goods will be there as title sponsor of the event.

    For the second consecutive year, Dicks will serve as title sponsor of the event to be held April 2-4, 2015 and televised on ESPN networks.

  • Five Last-Minute Holiday Tips for Online Merchants

    By Christopher Birkholm    As the official kick-off of the holiday season approaches, your core online holiday campaigns are all wrapped up and ready for holiday shoppers. This year, it is expected that online consumer spending will rise 16%  over last year to approximately $60 billion, according to the comScore forecast. Desktop commerce is expected to jump nearly 14% while mobile commerce could see an increase of nearly 25%.  

  • Macy’s to parade Facebook ads on Thanksgiving

    When Macy's kicks off the holiday shopping season with its traditional parade on Thanksgiving Day, the retailer will also be deploying social media to complement its holiday push.

    The company earlier this year was one of the first retailers to launch Facebook video ads. On Thursday evening, Macy’s will roll out its next round of video ads, this time to coincide with its Black Friday weekend campaign.

  • Food Lion selling canned wine

    Wine with screw top lids was bad enough for purists, now retailers are filling their shelves with wine-based products package in cans.

X
This ad will auto-close in 10 seconds