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Kate Upton helps Express sizzle in Q1


New marketing efforts at Express appear to be resonating with customers, as the retailer posted a strong first quarter performance.

Express boosted its full-year earnings forecast and also issued second-quarter earnings guidance above analyst projections.

“2015 is off to a strong start,” said David Kornberg, president and CEO. “Our customers responded with enthusiasm to our assortment while we intensified our inventory discipline and scaled back our promotional activity.”

Express hired Kate Upton late last year to re-energize its promotional campaigns, efforts that seem to be working.

Express earned $13.1 million for the quarter ended May 2, up from $5.1 million in the year-ago period.

Revenue increased to $502.4 million from $460.7 million, which also beat Wall Street forecasts easily.

Same-store sales, which include online sales, rose 7%. Online sales increased 12% to $77.6 million.

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