Another way to win with Amazon.com

Amazon.com now allows sellers to promote products with keyword targeted ads and cloud-based e-commerce solutions provider ChannelAdvisor is ready to help sellers take advantage of the sponsored products feature.

ChannelAdvisor Corp. announced its support Monday for Amazon’s Advertising API (application programming interface), becoming the first e-commerce solution provider to offer this support.

The API supports the Amazon Sponsored Products program, which allows Amazon sellers to promote products they sell on Amazon.com with keyword-targeted ads. With this support, ChannelAdvisor now provides a comprehensive Sponsored Products feature that allows customers to build and manage campaigns that deliver relevant ads to targeted consumer searches. Clicks on Amazon Sponsored Products take shoppers to the Amazon product detail page on which the seller’s offer is listed.

“Advertising on Amazon is a great way for retailers to boost their product visibility and get in front of Amazon’s large customer base,” said ChannelAdvisor CEO David Spitz. “Retailers can use Sponsored Products to direct shoppers to their Amazon product listings. Our support for Amazon’s Advertising API helps retailers stand out from the competition by targeting consumers based on relevant keyword searches while they’re making purchasing decisions.”

Amazon has become a popular advertising option for retailers. When asked what digital marketing channel provides the most return on investment for their companies, 35% of the ChannelAdvisor 2015 Online Retail Survey respondents listed Amazon as the top channel.