Retailer Campaigns

PetSmart is launching a promotion to bring panting pups and their owners into the store for heat relief this summer.

Staples is coming to the rescue of consumers with long school supply lists by creating an inventive new way to attract these shoppers.

The retailer has created a panel of experts called the Back to School Council to offer advice to teachers, parents and students on how to get prepared for the next school year.

From the latest products and technology to cost-saving deals and easy ways to get ready for the school year, the council will offer up advice through their blogs and social media channels.

The experts are:

New York – Macy’s Inc. has dumped The Donald.

The Modesto, Ca.-based Save Mart chain of 217 supermarkets has embarked on a major rebranding effort in the Bay Area where a new 61,000-sq.-ft. protoype bears a reimagined Lucky California banner.

The parent company of Winn-Dixie, BI-LO and Harveys said all profits generated at its nearly 800 stores on July 4 will be donated to the Wounded Warrior Project.

The project’s Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury, or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.

Scottsdale, Ariz. - Cold Stone Creamery is partnering with the Discovery Channel to promote its “Shark Week 2015” TV programming event through July 14. As part of the promotion, Cold Stone is holding a social media contest where one winner will win a trip for four to the Atlantis Paradise Island Resort in the Bahamas.

In the midst of its strongest growth in years, Meijer and its produce partners are touting the company’s $100 million locally grown commitment.

Jo-Ann Fabric and Craft Stores, the nation’s leading fabric and craft specialty retailer, has announced two significant organizational changes in the merchandising and marketing areas.

Megan Featherston, formerly senior vice president, merchandising, at Jo-Ann, has been promoted to executive vice president, merchandising & marketing. In her new role, Megan will oversee the retailer’s merchandising, marketing, Joann.com and business intelligence and analytics teams.

Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.

Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.

Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.

Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.