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Retailer Campaigns

  • Unusual twosome mix it up for e-commerce

    Digital media company Mashable and Visa are doing a little mashing of their own to launch a new online retail entity.

  • Pier I “popping” up—but not with a store

    Pier 1 Imports is celebrating the holidays with two unusual pop-up experiences.

    The home décor retailer is creating a life-sized, pop-up book installation, open to the public from December 2 – 6, in downtown Manhattan.

    It also is sending a limited edition, holiday pop-up catalog, created in collaboration with award-winning paper engineer Bruce Foster, to select customers. To see a video of the pop-up catalog, click here.

  • Meijer makes customers so happy they cry

    Thanksgiving may be over, but it is worth watching a video of how Meijer made a difference in the lives of hundreds of customers and employees ahead of the holiday and in the process earned itself immeasurable goodwill.

  • Heading into the holiday rush, these retailers are tops in social engagment

    A department store and a beauty specialty retailer have the best momentum in social media going into the holiday season. Meanwhile, an online giant is losing steam.

  • Warm weather didn’t hurt this retailer’s sales

    The parent company of Zales and Jared is looking forward to a happy holiday after producing third quarter results that met the company’s growth targets.

  • The New Stand—it’s not your average c-store

    A new day, every day. That’s what an unusual new retail concept in Manhattan promises shoppers.

    It’s called The New Stand, and it’s located underground in the Union Square subway station, near the entrance to the L train. A second location is set to open, this one above ground, at Brookfield Place, a shopping center in lower Manhattan.

  • Tech Guest Viewpoint: Three Ways to Have Singles Day all Year Round

    Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.

    Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

  • Will REI's Black Friday rebellion pay off?

    REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.

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