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Connecting with Customers Through the Power of Scent
Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.
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Pier I “popping” up—but not with a store
Pier 1 Imports is celebrating the holidays with two unusual pop-up experiences.
The home décor retailer is creating a life-sized, pop-up book installation, open to the public from December 2 – 6, in downtown Manhattan.
It also is sending a limited edition, holiday pop-up catalog, created in collaboration with award-winning paper engineer Bruce Foster, to select customers. To see a video of the pop-up catalog, click here.
