Retailer Campaigns

Target Corp. is bringing back a beloved family film classic just in time for the holidays — and getting in some prime time high-profile marketing in the process.

The retailer has teamed up with ABC to show “Mary Poppins.” It's the first time in more than 13 years that the movie has been shown on television. The movie will be aired on Dec. 12, from 8 – 11 pm EST on ABC, which is owned by Disney.

Roosevelt Field in Garden City, New York, is offering shoppers an up-close look at some unusual and pricey holiday gift suggestions.

The center, owned by Simon, has teamed up with Neiman Marcus for the first ever Neiman Marcus' 2015 Fantasy Gifts public installation.

An entertainer, actor and television personality — who also happens to be the ex-husband of recording star Mariah Carey — has been tapped as the creative head of the reborn RadioShack.

The chain announced it has hired Nick Cannon as its chief creative officer. And he won’t just be a figurehead or celebrity pitchman, according to the company.

Everything old is new again at American Eagle Outfitters, apparently with good reason.

The teen apparel retailer on Wednesday named Jay L. Schottenstein as CEO,  effective immediately.   Schottenstein, who has served as interim chief  since January 2014, will also continue in his role as executive chairman of the board. The news of  his appointment came as the retailer reported a strong increase in its third quarter earnings.  It was the chain’s third consecutive quarter of increased sales and profits.

Michaels says its new marketing and merchandising strategies are resonating with customers, as the arts and crafts retailer reported an uptick in same-store sales for the third quarter.

The retailer said comps increased 3.1% in the period ended Oct. 31. Sales rose 3.4% to $1.17 billion. The company posted a profit of $76.8 million, or 37 cents per share, compared with $64.1 million, or 31 cents per share a year prior.

It’s no wonder so many shoppers were not impressed with some of the big holiday deals being offered by big retailers this past week.

One retailer was clearly in a league of its own when it came to social media dominance of Cyber Monday.

Delivering an excellent in-store experience to customers is no easy task for retailers. In addition to ensuring your employees are offering exceptional customer service, you need to consider how shoppers will perceive every aspect of your store environment, including lighting, music, floor plans and merchandise display. But in determining how to create an optimum in-store environment, don’t forget one of the most important factors that can positively influence the customer experience—scent.