-
Report: What’s the Starbucks flap all about?
Experts and regular folks alike are puzzled by the uproar over Starbucks’ holiday cup design, the Associated Press reported. Even New York Cardinal Timothy Dolan sounded a curious note, saying "I don't think it's like Starbucks had the Christmas crib on their cups to begin with.” [Associated Press]
-
ShopAdvisor, Elle read into seamless shopping
Personalized shopping app ShopAdvisor and Elle magazine are turning readers into brick-and-mortar shoppers.
Elle and ShopAdvisor have released results of the August 2015 “Shop Now With Elle” proximity mobile marketing program. The program connected consumers to retailers and provided them with exclusive content and offers using location-based mobile technology, including beacons and geo-fences.

