Retailer Campaigns

Jo-Ann Fabric and Craft Stores is launching a new collection that targets shoppers with a love of family, faith and tradition.

The retailer has announced an exclusive product line of more than 200 new prints and decor items from renowned American artist Susan Winget. 

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.

Retailers tend to be at their charitable best during key seasonal periods and that’s been the case with Office Depot and back-to-school season for the past 15 years.

New York – In a consumer culture obsessed with nostalgic “throwbacks,” a retail brand from the not-too-distant past is coming back. Specialty apparel brand Limited Too, which was consolidated into the Justice banner by then-parent company Tween Brands in 2009, is making a return.  

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

In a classic case of “if you can’t beat ‘em, join ‘em,” Neiman Marcus is deepening its relationship with an organization that could be viewed as a competitor.

LIDS Sports Group has selected a new charity partner that may resonate with many of its customers.

The company's philanthropic arm, LIDS Foundation, has named Our Military Kids as it 2015 national partner. The foundation presented a check of $200,000 to Our Military Kids to help sustain its efforts in keeping military children engaged in athletic, fine arts and tutoring programs.

One of the hottest new shows on HGTV is "Fixer Upper," and now Wayfair is looking to leverage some of that popularity by using the stars of the show in a new ad campaign.

Washington, D.C. - While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 report, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25% of retailers surveyed cite Facebook as a top acquisition platform.