Retailer Campaigns

Office Depot Inc. is thinking teachers first with an omnichannel component at the core of its back-to-school promotion.

Twenty-five food makers across Texas have a shot at getting their products on H-E-B shelves as part of the grocer’s innovative Primo Picks Quest for Texas Best contest.

Palo Alto, Calif. – Driving ROI from in-store promotions requires a deep understanding of consumer behaviors and needs.

In a new infographic, promotional technology and services provider Eversight offers nine behavioral insights to help retailers more effectively target consumers with their in-store promotional campaigns.

Click here for the infographic. 
 

Jo-Ann Fabric and Craft Stores is launching a new collection that targets shoppers with a love of family, faith and tradition.

The retailer has announced an exclusive product line of more than 200 new prints and decor items from renowned American artist Susan Winget. 

A unique arrangement between Starbucks and ride-sharing service Lyft should serve as a blueprint for the rest of the retail industry when it comes to developing unconventional partnerships that lead to new growth possibilities.

Retailers tend to be at their charitable best during key seasonal periods and that’s been the case with Office Depot and back-to-school season for the past 15 years.

New York – In a consumer culture obsessed with nostalgic “throwbacks,” a retail brand from the not-too-distant past is coming back. Specialty apparel brand Limited Too, which was consolidated into the Justice banner by then-parent company Tween Brands in 2009, is making a return.  

Indianapolis - Mall operator Simon knows teen girls are a key part of its consumer base, and is courting them this summer. Simon and Teen Vogue are partnering to present the fourth annual Teen Vogue Back-to-School Saturdays (BTSS) omnichannel promotion.  

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

In a classic case of “if you can’t beat ‘em, join ‘em,” Neiman Marcus is deepening its relationship with an organization that could be viewed as a competitor.