Retailer Campaigns

Kroger and Eckrich came together with a special guest this week to honor -- and surprise -- a U.S. veteran.

The retailer and Eckrich hosted NASCAR driver Aric Almirola at Kroger headquarters to give medically retired Army Specialist John Dietz and his family one year of free groceries at Kroger.

Chicago -- Some shopping centers are getting dog friendly.

In response to consumer demand for dog-friendly retail centers, nearly 30 JLL-managed properties are now encouraging shoppers to bring their canine companions to the mall for themed events from 5 p.m. to 8 p.m. each Wednesday in August.

The newly launched Dog Days program will test the markets’ receptiveness to a dog-friendly shopping experience with four themed nights at participating centers:

Rue21 inc. is launching an unconventional philanthropy initiative designed to resonate with the retailer's target market.

Eliminating the multiple nameplates under which Target operates various store types is Chairman and CEO Brian Cornell’s latest move to simplify the retailer’s operations and identity.

Bentonville, Ark. -- It’s the dog days of summer and that can only mean one thing: consumers are thinking back to school.

While many retailers are promoting back-to-school sales, Bridgestone has come up with an alternative way to ring in the beginning of the school year.

The company announced it is joining with Boys & Girls Clubs of America on an initiative to provide safe and productive after-school and summer space for kids and teens at Clubs in communities nationwide, with the programming and resources they need to achieve a great future.

Dick's Sporting Goods is stepping up to support a cause that will likely appeal to many of the retailer's core customers: funding for public school athletic programs.

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

Overstock.com has come up with an exclusive back to school offer designed to appeal to teachers.

The retailer is offering free Club O loyalty program memberships to teachers of all grade levels. With every purchase on Overstock.com, Club O members receive free shipping and a minimum of 5% back in Club O Rewards Dollars to spend on the online shopping website.

Victoria's Secret has a new cadre of Angels to celebrate the launch of two new lingerie collections.