Retail Media

Dayton, Ohio - Nearly two-thirds (62%) of 400 digital marketers surveyed view improving customer satisfaction as the top reason to invest more in technology. Becoming more customer-centric is a top-two priority for 49% of respondent organizations.  

New York -- Authentic Brands Group, a global brand development and licensing company, announced an agreement with Reliance Brands Limited (Reliance) to bring casual luxury lifestyle brand Juicy Couture to India in fall 2015.

Shopzilla wanted to highlight its recent transformation from comparison shopping to technology driven marketing solutions. To that end, it has changed its name to Connexity.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

New York -- Shopzilla has changed its name to Connexity to highlight its recent transformation from comparison shopping to technology driven marketing solutions.

According to the company, its new solutions enable retailers and brands to understand their consumers better, acquire new customers at a lower cost and increase sales based on retail signals that it provides.

As more retail promotions migrate online, RetailMeNot has introduced two new products poised to disrupt the traditional print circular.

The new offerings are branded as RetailMeNot Circulars and RetailMeNot Showcase and are part of the company’s portfolio of solutions designed to help retailers and brands increase sales and grow awareness.

San Francisco – EBay Inc. reportedly plans to begin running advertisements within its mobile app during fourth quarter 2014. According to Reuters, the Geico insurance company will be one of the first advertisers.

Adidas has enlisted marketing technology company Unruly for its latest #predatorinstinct campaign, and as part of the partnership is piloting Unruly’s new In-Feed format. The new format adapts to the look and feel of a Web page in real time across the Open Web.

Sterling, Va. - Social media demonstrated the best cost-efficiency of all major online advertising channels in second quarter 2014, coming in at 70% below the industry average for cost and showing a 32% cost decrease quarter over quarter. According to the Q2 2014 Media Intelligence Report from Neustar Inc., social’s reach-efficiency was 286% better than the next channel, portals, and its ability to reach exclusive users (not seen in other channels) improved by 65% quarter over quarter.