Retail Media

San Francisco - Only 1.7% of products are posted on social commerce properties. In addition, according to the Search and Social Commerce Index from predictive media optimization technology Kenshoo and semantic advertising company DataPop, even among products in their most popular product categories, retailers post only 7.2% of their products via social commerce.

Fort Worth, Texas -- Trademark Property Co. announced it has been engaged to manage and lease Uptown Village at Cedar Hill, a 610,000-sq.-ft. mixed-use open-air center in Cedar Hill, Texas.

Strategically located in the midst of a dynamic retail hub less than 20 minutes south of downtown Dallas, Uptown Village includes 350,000 sq. ft. of specialty stores and restaurants and 35,000 sq. ft. of office space.

The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master.

Players from 32 countries have poured into Brazil for a month-long contest of extraordinary soccer skill, known as the Copa do Mundo, the 2014 FIFA World Cup. Cheering them is expected to be a total of some 3.7 million fans and tourists, adding an astonishing $3.3 billion USD ($6.7 billion Brazilian Real) to this nation’s economy. According to Brazil’s Ministry of Tourism, the average foreign visitor will attend four Copa do Mundo matches and spend approximately $2,488 during their stay.

Boston – Six-in-10 (59%) Millennial women make product recommendations to share highly positive or negative consumer experiences. However, according to a new survey of 1,100 American women without children born between 1979 and 1993 by Mom Central Consulting, 50% say that reading a bad review online about a business wouldn’t stop them from shopping/visiting.

New York -- Google announced that it has acquired video advertising provider mDialog.

In a post on Google+, the web giant said it will work with the mDialog team to incorporate their technology and expertise into its DoubleClick online advertising platform product suite.
 

Austin, Texas – Three-quarters (75%) of retail marketers believe that digital advertising delivers a higher ROI than offline advertising, including circulars and direct mail. A survey of 200 retail marketing decision-makers and influencers commissioned by RetailMeNot Inc. and conducted by Kelton, shows that despite this belief, 51% of respondents said digital marketing spend in retail compared to offline marketing spend is still about 50/50.

Shopzilla, a leading platform that connects 50 million retail shoppers monthly with online marketers, has consolidated three marketing-centric business units — Audience Discovery and Activation Services — under the Connexity brand name.

“Connexity will uniquely combine consumer insights and media buying within the same programmatic platform, helping marketers to learn more about their customers, discover valuable audiences, and activate new consumers at scale,” the company said in a statement.