Retail Media

East Harford, Conn. — Horizon Group Properties has announced an agreement to develop a new outlet center in East Hartford, Conn. The 350,000-sq.-ft. Outlet Shoppes at Rentschler Field is scheduled to open in the summer of 2016. Rentschler Field is a historic airstrip located near downtown Hartford.

The Hartford metropolitan area has 2.2 million residents and an average annual household income above the national average. No outlet shopping centers currently serve the market.

New York — Xcel Brands has announced the opening of the Isaac Mizrahi New York store in Woodstock, Ga., a suburb of Atlanta. The 2,000-sq.-ft. shop will open on March 29.

Xcel Brands acquires, designs, licenses and markets consumer brands through an omnichannel sales strategy that includes interactive media, digital and brick-and-mortar retail. In 2011, the company acquired the Isaac Mizrahi New York designer apparel brand and an interest in Liz Claiborne

Shopzilla, a leading source for connecting buyers and sellers online, has acquired Connexity, a pioneer in the programmatic media buying and optimization space.

New York -- Shopzilla Inc. has acquired Connexity, a demand-side platform. Shopzilla manages online shopping brands in the United States and Europe, such as Bizrate, Beso, Shopzilla, Retrevo, TaDa, PrixMoinsCher, and SparDeinGeld, as well as a series of B2B businesses.

Shopzilla said it would link Connexity’s programmatic media-buying platform to its Aisle A division, which specializes in audience-buying.  

With the path to purchase routinely involving multiple screens, comScore and Google have struck an agreement designed to simplify the ability of marketers to measure shopper behavior in real time.

Canton, Mass. – Dunkin’ Donuts has entered multi-unit store development agreement with five existing franchise groups to develop 22 new restaurants throughout the Greater Baltimore/Washington, D.C., area over the next several years. The five franchise groups and their development plans include:

• Existing franchisee Arun Mandi plans to develop eight restaurants throughout Washington, D.C., and Virginia. Mandi currently operates 28 locations in Delaware, New Jersey, and Pennsylvania. His next restaurant is planned to open in 2015.

Target and international pop star Shakira are teaming up to release an exclusive deluxe edition of her latest album, “Shakira.” It’s Target’s first major artist collaboration of the year.

The exclusive deluxe edition will include three bonus tracks and is available for pre-order now at Target.com.

“There were three special songs I recorded for ‘Shakira’ that I decided to save for the version of the album available only at Target,” explained Shakira.

New York — Covo Trattoria has leased restaurant space at 3660 Broadway at the intersection with West 151st Street, a prominent corner in the Hamilton Heights district of Upper Manhattan. The space includes 1,500 sq. ft. on the ground floor and a full basement. Covo Trattoria anticipates opening in the spring.

The eatery has two existing locations in West Harem. At the Hamilton Heights location, Covo Trattoria will join neighbors The Grange, The Chipped Cup, Harlem Public and The Heights Tavern.