Walmart’s digital decision affects TV’s future

Walmart’s decision to sell, and more importantly, actively promote, a $98 Internet-connected television device called Boxee TV could help shape the future of in-home content delivery.

Earlier this week, Bloomberg reported that New York-Based startup Boxee Inc., had struck a deal with Walmart to offer Boxee’s product in more than 3,000 stores this holiday season. Walmart will set up displays and send out marketing materials for the device, a small black box with a remote control that can access free TV broadcast channels as well as Internet content, according to Bloomberg.

Boxee is a challenger to other set top device manufacturers who are competing to deliver content via the Internet however and whenever consumers want.

"It’s going to be a big launch for us," Avner Ronen, Boxee’s CEO was quoted by Bloomberg as saying. "There’s a big difference between having your product being carried by retailers, where it sits on the shelf, and getting real marketing behind it."

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