Retail Media

Myrtle Beach. Fla. -- CBL & Associates Properties recently selected The Brandon Agency to provide media planning and buying services for 75 malls and shopping centers in 25 states.

The scope of services the agency will provide CBL includes guerilla advertising, Facebook pay-per-click, media planning, media buying, and media placement in print, broadcast, cable, radio and internet media outlets.
 

New Milford, Conn. -- Westport, Conn.-based Charter Realty & Development Corp. said it has arranged a lease for 28,000 sq. ft. for a HomeGoods store in the Kohls Plaza, located in New Milford, Conn.

HomeGoods will be a part of Litchfield Crossings, which is a new, 282,000-sq.-ft. development that is being built by Scalzo Realty.

New York City — Prudential Douglas Elliman's Retail Group announced that the Ivanka Trump Fine Jewelry Collection, a Madison Avenue destination, has moved to Soho at 109 Mercer Street, between Prince and Spring Streets. The store will feature a full collection including jewelry, footwear, handbags and apparel. 

Ivanka Trump has leased 3,100 sq. ft. of multi-level space on one of downtown's most fashionable streets in Soho, surrounded by Balenciaga, YSL, Agent Provocateur, Hugo Boss and 3.1 Phillip Lim.

GLENDALE, Calif. — Ahead of the upcoming Licensing International Expo in Las Vegas, Disney Consumer Products chairman Andy Mooney showcased the companies plans to expand its retail presence. According to Mooney, who was speaking at a media presentation, sales of Disney-branded merchandise have grown at a compounded rate of 12% per annum over the last 10 years. 

New York City -- Cushman & Wakefield announced that Stella McCartney, the fashion and accessories retailer and daughter of Paul McCartney, will open a new store at 112 Greene Street between Prince and Spring Streets, in the SoHo area of Manhattan.

The opening is planned for the fall.

Stella McCartney will occupy approximately 5,200 total sq. ft. between the ground floor and lower level in a 10-year lease.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that it has reached a license agreement with Dorcy International, which will allow Dorcy to sell DieHard-branded alkaline/rechargeable batteries and flashlights to retailers in the U.S., Puerto Rico and the Caribbean.

By Scott Setrakian, [email protected]

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?

Seattle --Nordstrom announced it will open a 42,222-sq.-ft. Nordstrom Rack at Westfield Plaza Bonita shopping center in National City, Calif. The new store will open on Oct. 27.

The new Nordstrom Rack will be the company's third Rack store in the greater San Diego area, joining Westfield Mission Valley in San Diego and Grand Plaza in San Marcos.
 

GLENDALE, Calif. — The International House of Pancakes has made its retail debut at Walmart with its IHOP at Home line.

The new lineup of IHOP at Home items, which include omelet crispers, french toast stuffed pastries and the griddle n' sausage wrap can be found at more than 3,000 Walmart locations nationwide and plans are in place to expand the line and distribution to additional retail and grocery outlets in the coming months.

New York City -- Fitch North America said it was awarded branding and retail work from Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation.

In addition, Sports Authority has also signed on Fitch. And H&M appointed Fitch as the lead architect for the Southwest region, managing up to nine large outlets per year.