It’s an interactive, shoppable holiday at Verizon

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It’s an interactive, shoppable holiday at Verizon

By Dan Berthiaume - 11/18/2020

Verizon Media continues unveiling shoppable content aimed at holiday consumers.

The company, which recently launched a commerce campaign, “30 Days of Savings,” in conjunction with Walmart, is unveiling a new holiday promotion across its unified commerce content platforms. Throughout November and December, Verizon Media digital properties including Yahoo, HuffPost, TechCrunch, In The Know, Engadget, Yahoo Mail, and RYOT Studio will roll out new shoppable content, series, articles, videos, tools, and gift guides that consumers can interact with and transact.
 
As part of the campaign, Verizon Media will offer shoppable gift guides across Yahoo, HuffPost, In The Know, and Engadget. The Yahoo Mail e-commerce platform is launching a virtual storefront feature, which offers new ways for users to have access to retailer promotions such as new deals, receipts, and package tracking in one place. Users can browse products directly from the storefront.

Immersive shopping experiences will include Verizon’s 5G Holiday Market, powered by RYOT Studio. This 5G ad and commerce experience uses augmented reality (AR) to allow users to open a portal and virtually “step into” a Verizon holiday-themed store where they can interact (tap, spin, rotate, open hotspots) with phones, watches and speakers, and link out to purchase them directly from Verizon's website. Consumers will also be able to send the items as gifts to friends and family. 

This experience will house both a 4G and 5G portal, ensuring that both sets of users receive a desirable store experience. TechCrunch will also feature an interactive gift guide that showcases 5G products from the market. 

Select Verizon Media properties are rolling out special content packages, such as the HuffPost Life “Guide To Surviving The Holidays,” which will offer help for anyone struggling with mental health issues, money problems, travel issues, questions around what to make and how to entertain, and more. Additionally, HuffPost is planning live virtual events on holiday gifting. 

Yahoo Life will present “Welcome Home,” highlighting how families are connecting for the holidays this year and making memories under unusual circumstances, as well as a “You’ve Got This” digital toolkit with content such as ideas from meal planning to self-care. Yahoo Finance will be publishing a series of stories geared toward the economic impact of the holiday season, covering topics such as holiday travel, deals, cyber events, and the shopping economic outlook.

"As we continue to expand our commerce offerings and deepen relationships with our partners, we’re excited to provide a seamless way for our consumers to connect to their passions and innovate through the power of our ecosystem this holiday season,” said Joanna Lambert, head of consumer, Verizon Media.

Additional partners and commerce initiatives will be announced at a later date.