Packaging

Sally Hansen has appointed Madeline Poole as global color ambassador, trend expert and artistic adviser.

Poole will create the nail looks for Sally Hansen's exclusive nail sponsorship with Stella McCartney Collections in 2014. Sally Hansen said that it tapped the up-and-coming nail artist for her expertise in nail color and trends, cool factor, social media following and reputation for creating nail looks with a creative edge.

The Sally Hansen brand will integrate Poole’s designs into its brand advertising, promotion and digital campaigns.  

Ann Arbor, Mich. -- Domino's Pizza has finalized a renewal agreement with its national agency of record, CP+B, through 2016. The partnership began in 2008 and included Domino’s “Pizza Turnaround” in 2010, when the chain changed its core pizza recipe.

The Clorox Company has entered into an agreement with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, making it an official partner of the U.S. Soccer Federation and the Federación Mexicana de Futbol (FMF, also known as the Mexican national team).

Cleveland – American Greetings is offering the iPad Creatacard app that provides children with virtual tools like crayons, paint, stickers, stamps and chalk to create personalized greeting cards. Kids can also add their own photos and enhance them with frames, as well as virtually sign the cards.

Each design can be printed as a paper greeting card and shipped anywhere in the world by American Greetings for $3.49. Cards can be tracked online from creation at the American Greetings factory all the way through the post office and delivery.

In celebration of its centennial, Tastykake is releasing new, limited-edition Birthday Kake cupcakes, which combines confetti cake with chocolate-flavored icing and colorful sprinkles. The cakes are available in 12-count packs and hit store shelves this week.

Procter & Gamble, in support of the National Sleep Foundation's Sleep Awareness Week 2014, announced the launch of its newest fabric care line, the Sweet Dreams Collection.

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

Jewel joined for the debut of the Swiffer Sweep and Trap, which features soft rotating beater blades that are designed to scoop up large particles into a removable dirt bin for quick disposal.

The singer-songwriter led the debut — which took place in New York at the kid-oriented venue Make Meaning — with a live performance of the new "Clean-Up Song." Her acoustic performance is available for free download on the Swiffer Facebook page at Facebook.com/Swiffer.