Packaging

Brita has become an official supporter of the collaboration launched by the Partnership for a Healthier America and its honorary chair, First Lady Michelle Obama, to encourage everyone to drink water more often.  

Mason, Ohio -- Pearle Vision will unveil its new store design on Sept. 17 in Legacy Village, Lyndhurst, Ohio. The new Cleveland-area location features a completely remodeled design, which includes everything from a new brand logo and signage to modernized displays and a completely transformed floor plan. The store design is by WD Partners, Columbus, Ohio.

Shopko is building on its 20-year relationship with the Green Bay Packers by unveiling the Shopko Gate, recent completed as part of Lambeau Field’s South End Zone expansion. Thousands of fans will enter the stadium through the new gate Sept. 15 for Green Bay’s first home game of the season.

FAIRFIELD, Calif. — Jelly Belly has introduced Camo Beans, a special selection of jelly beans inspired by the art of camouflage, as part of its initiative to support military families.

Jelly Belly Camo Beans come in 3.5-oz. bags in 12-ct. cases and come with seven flavors inside each bag: chocolate pudding, green apple, licorice, juicy pear, orange sherbet, toasted marshmallow and watermelon.

JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

Beauty.com is offering a free gift as an incentive for shoppers to spend at least $100 on the site. The Heartbeat Bag, developed by the creative force behind New York fashion line, Honor, is a clutch filled with products.

The black cosmetics case is clad in white hearts and has white lining dotted with black hearts. Shoppers can store beauty products in the translucent pink windows. The inside and outside of the clutch are waterproof.

PHOENIX — PetSmart is leveraging Facebook to drive sales of pet costumes, as well as Halloween-themed accessories, toys and treats. 

The retailer will be stocked with everything from pumpkin and witch costumes for guinea pigs to a whole assortment of costumes for dogs that include bandanas, hair bows and angel wings and exclusive character costumes from Disney, Martha Stewart Pets, DC Comics, Marvel and Peanuts.

CINCINNATI — Pantene has selected current CoverGirl spokesperson Queen Latifah as its brand ambassador, supporting the Truly Relaxed and Truly Natural collections.

Campbell Soup Co. and Green Mountain Coffee Roasters Inc. are joining forces and launching Campbell’s Fresh-Brewed Soup K-Cup packs, which will offer consumers Campbell’s soups that can be prepared in Keurig brewers.

CINCINNATI — Febreze has launched a collection of scents specifically designed for the bedroom. The brand has partnered with the National Sleep Foundation and actress Alyssa Milano to promote healthy sleep habits, with a focus on adult bedtime routines that help you relax.