Pearle Vision to unveil new store design

Mason, Ohio -- Pearle Vision will unveil its new store design on Sept. 17 in Legacy Village, Lyndhurst, Ohio. The new Cleveland-area location features a completely remodeled design, which includes everything from a new brand logo and signage to modernized displays and a completely transformed floor plan. The store design is by WD Partners, Columbus, Ohio.



"We are excited to share the new design elements with our entire network, and believe that everyone will love the new look and feel of our center, which incorporates our rich history, provides a welcoming atmosphere, and features eclectic displays and modern retail space," said Srinivas Kumar, senior VP and general manager, Pearle Vision.



Earlier this year, Pearle Vision unveiled at its annual licensee conference the new brand image with an updated logo and re-designed color palette for its centers. The new eyeglass icon speaks to the heritage of Dr. Pearle and the Pearle Vision brand. Accompanying the new logo and signage is "Est. 1961," a tribute that reinforces the company's commitment to a 50-year legacy.



Created to deliver a consistent brand experience for patients across the country, the new Pearle Vision location features a modified floor plan that brings the doctor forward; and eliminates walls between the retail section and doctor's offices, creating an open flow and atmosphere. Current Pearle Vision licensees will have the opportunity to incorporate all or some of the new design elements into their existing centers.