Packaging

Green Bay, Wis. — Shopko launched on Thursday its new fashion blog, TREND.spire, which takes current looks for women, all available at Shopko and Shopko.com, and illustrates how to pull everything together.

The fashion blog at trendspire.shopko.com is updated weekly and a video, with a sneak peek of just some of the outfits, can be found here. Even more inspiration and information will be on Shopko's Facebook, Pinterest and Instagram pages.  

J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.

Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.

Heineken Light’s most recent ad campaign, "Best Tasting Light Beer," features three-time Emmy award-winner and Tony award-winner and host Neil Patrick Harris.  

The reformulated Heineken Light recipe still contains just 99 calories but now includes cascade hops, commonly used in IPAs to create a fuller flavor, crisper aftertaste and a clean finish, the company said.

Dallas -- J.C. Penney Company announced the launch of a new back-to-school marketing campaign that celebrates self-expression, showing how the perfect fit inspires kids to stand out and feel one-of-a-kind. The campaign kicks off today with two television spots, "Stand Out" and "My Fit," as well as a Hispanic marketing spot.

Sears is looking to position itself as the go-to retailer for teens, and to that end has launched an exclusive fashion collection by Seventeen Magazine.

The full collection is available at 450 Sears stores nationwide as well as on Sears.com. Shop Your Way members and customers can shop the collection, enter sweepstakes and explore exclusive content from Seventeen Magazine at shopyourway.com.

ORLANDO, Fla. -- Olive Garden has begun the the roll out of a new restaurant remodel design and logo. The company, a division of Darden Restaurants Inc., is also launching an updated web experience and an online to-go platform for desktop and mobile computer users at all its U.S. restaurants.

Mars has named Debra A. Sandler as its chief health and wellbeing officer and elevated Tracey Massey to the role Sandler previously held as the acting president of Mars Chocolate, North America.

The creation of the chief health and wellbeing officer role is a reflection of the strategic priority that the company is placing on issues such as global food security, safety and quality, as well as on improving the nutritional value of its portfolio.

Boston – Wayfair is launching program integration on HGTV shows including "Brother vs. Brother" and "Flipping The Block." This integration is part of a broader partnership, which through program integration and daily sales events on Wayfair.com, lets consumers shop directly from HGTV shows.