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Packaging

  • Dunkin’ Brands partners with Liverpool FC

    Canton, Mass. - Dunkin' Brands Group, Inc., the parent company of Dunkin' Donuts and Baskin-Robbins, has entered a multi-year marketing partnership with Liverpool Football Club (FC) to support global expansion of the Dunkin' Donuts and Baskin-Robbins brands. Under the agreement, Dunkin' Donuts will become the official coffee, tea and bakery partner for Liverpool FC, and Baskin-Robbins will become the official ice cream partner.

  • Depend brand launches Fit-Flex protection

    DALLAS — Incontinence can hamper the lives of even the most on-the-go, social consumers. Kimberly-Clark's Depend brand has a discreet solution that will help administer a fresh boost of confidence on a daily basis: the brand's new Fit-Flex protection will allow men and women to be as active as they want to be without fear of embarrassment. 

  • Campbell’s Chicken Noodle Soup turns 80

    Campbell Soup Company is marking the 80th birthday of its iconic Campbell’s Condensed Chicken Noodle soup.

    Originally launched as Campbell’s Condensed “Noodle with Chicken” soup, it was the first soup of its kind and is still going strong after nearly a century. According to the company, Americans purchased more than 200 million cans of Campbell’s Chicken Noodle soup in 2013.

  • Target to launch Sonia Kashuk beauty in spring

    In November of last year, Target opened a popup store featuring an exclusive collection of bath and body products by Sonia Kashuk in New York’s Grand Central Terminal. Now the retailer is preparing to launch an exclusive line of Sonia Kashuk makeup, beauty tools and cosmetic bags in March.

  • Model Miranda Kerr, first brand ambassador for Unilever shampoo

    NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
     
    Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.

  • Charmin enlists Kenny G to help mark new design launch

    Charmin will transform the Hard Rock Café in Times Square into the “Soft Rocks! Café" to showcase Charmin Ultra Soft, which now features comfort cushions.

  • Black+Decker gets a makeover

    Black+Decker’s consumer branded power tools, outdoor power equipment and home products are sporting a new look. The redesigned logo was designed to modernize the brand which has been around for more than 100 years.

  • Mountain Dew expands Kickstart portfolio

    PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

  • Lindt sweetens premium chocolate offerings

    Lindt and Sprungli has introduced a bevy of new premium chocolate offerings, with flavor combinations ranging from sweet-and-salty to delicate milk chocolate. 

    The new product offerings include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, special additions to the Lindt Chocolate Specialties line, and the first-ever Lindt Brownie Mixes.

  • Men's grooming line to hit Meijer stores

    Men’s grooming line, HYD For Men, has announced that its Razor Shield will be sold in 183 Meijer stores beginning in February.

    Razor Shield was developed to help create a liquid barrier to protect razor blades.
     

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