Mountain Dew expands Kickstart portfolio

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.



"Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," Greg Lyons, VP of marketing at Mountain Dew, said. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mountain Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."



Both Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade combine the taste of Mountain Dew with 5% real fruit juice, plus electrolytes, all for just 80 calories per 16-oz. can.