Packaging

As the largest retailer-owned hardware cooperative in the industry, Ace Hardware knows plenty about paint. But it turns out it may also know a thing or two about nail color. In the first-ever collaboration of its kind, Ace Hardware has partnered with nail lacquer brand OPI to create an exclusive color palette by Clark+Kensington, Ace’s premium paint line.

The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to adopt their favorite nail lacquer colors as part of their home décor.

Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.

The company plans to promote various cereal brands such as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original by pointing out how much protein and other essential nutrients can be found in one serving plus one cup of skim milk.

The OurPet's Company, a leading proprietary pet supply company, has promoted Gabriella DeSantis to VP of marketing.

DeSantis joined the company in July 2012 as senior director of marketing and has been responsible for overseeing the execution of the company's new two-brand marketing strategy. The company also credits her with the successful launch of several new products.

Jelly Belly Candy Co. is prepping for Halloween 2014 with a mix of sinister and sweet  thanks to the company's new Disney Vile Villains themed bags.

Four Disney villains — Ursula, Captain Hook, the Evil Queen and Maleficent — will adorn the bags. Each bag is filled with a "Vile Villains" mix, which consists of Jewel Very Cherry, Jewel Sour Apple, Jewel Orange, Jewel Blueberry and new Jewel Grape Soda.

Las Vegas -- The Hershey Company has opened a retail flagship, Hershey’s Chocolate World at New York-New York Hotel & Casino in Las Vegas.

The store, which occupies two floors and has an eye-catching 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through, is designed to provide shoppers with an experiential concept that immerses them in more than 800 candy and chocolate offerings.

Skechers Performance Division has signed seven-time PGA Tour champion Matt Kuchar — currently ranked fifth in the world — as the first brand ambassador for the Skechers GOgolf line.

The multiyear partnership will feature Kuchar in a global advertising campaign that covers TV, print, digital and outdoor mediums. The company will also collaborate with Kuchar on a namesake signature shoe line.
 

New York -- Global brand agency CBX will help Friendly Express update the design and branding of its 42-store network of community-focused convenience stores in southeast Georgia.

Under the assignment, the firm will update the chain’s logo and redesign the interiors and exteriors of its convenience stores, which range in size from 2,000 sq. ft. to 3,500 sq. ft. Friendly Express stores, which also offer gasoline, are located in several different southeast Georgia communities, including Waycross, Jesup, Folkston, Brunswick, and St. Simons Island.

Sponsored by the National Confectioners Association, the 2014 Sweets & Snacks Expo hosted a sold out show at Chicago’s McCormick Place to an audience of more than 16,000 qualified industry professionals. The Expo, held May 20–22, is being touted as the confectionery and snack industry’s most successful, world-class event.