Packaging

The Scotts Miracle-Gro Company has turned to Velcro Industries to help it enhance packaging for its Scotts EZ Seed grass seed with Velcro-brand PRESS-LOK closure technology.

The leading marketer of branded consumer lawn and garden products and Velcro Industries worked with manufacturer Peel Plastics Products, a recognized leader in product and process innovation, to integrate Velcro Industries' PRESS-LOK closure technology into Scotts' grass seed package.  

The Model S is the world’s first premium sedan built from the ground up as an electric vehicle and has been engineered to elevate the public’s expectations of what a premium sedan can be. Model S has received many of the industry’s most prestigious awards and accolades during its first year on the market.

Tide Pods, a line of laundry detergent capsules from Proctor & Gamble, has partnered with clothing designer and Council of Fashion Designers of America member Tracy Reese.

For the first time, Reese will be introducing machine-washable fashions as part of her fall 2014 collection. The collaboration is in conjunction with the Tide Pods and CFDA Washable Fashion Initiative, a response to the ongoing demand for washable garments and an uptick in consumer appetite for designer fashions.

Carlstadt, N.J. -- Pantone, an X-Rite company and the global color authority, announced Pantone 18-3224 Radiant Orchid as the color of the year for 2014.

New York -- Impact Architectural Signs completed a street-level, storefront signage project for Tiffany's in Chicago that served as a fall seasonal promotion to help sell upscale watches. The Michigan Avenue retailer used vinyl window graphics in which gold vinyl film was used to suggest a clock face.

Beauty brand Julep is celebrating the holidays with its first popup store in Manhattan — but with a twist.

Given the overwhelming emphasis on e-commerce, mobile apps and digital initiatives this holiday season, Target offered a trip down memory lane on its website, where it showcased some interesting marketing efforts.

New York -- There are significant similarities between Millennial and Boomer shoppers. A study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research shows that while there are certainly differences, there are also significant similarities between the groups.

UPS is trying to capitalize on this year’s shorter holiday shopping season, which is six days fewer than last year’s, by touting the shipping services its UPS Store offers.

The UPS Store has a network of 4,300 employees at locally owned and operated centers ready to pack and ship everything from fragile glass ornaments to surfboards and golf clubs. The store also offers customers a Pack and Ship Guarantee.

Consumers who prefer packing their own gifts themselves can obviously still ship them via the UPS Store, but are asked to do the following:

Fitness and fashion are well met at Foot Locker’s newest retail banner, SIX:02. Targeting active, performance-minded young women, the lifestyle brand features apparel, footwear and accessories for a range of activities, from yoga to running to dance — and more.

“SIX:02 is a fitness-fashion destination,” said Mary Lynn Waite, senior designer, Chute Gerdeman, Columbus, Ohio. “The merchandise has crossover appeal in that it can take the customer from the gym to doing errands to meeting friends for coffee to lounging at home.”