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Target to launch Sonia Kashuk beauty in spring


In November of last year, Target opened a popup store featuring an exclusive collection of bath and body products by Sonia Kashuk in New York’s Grand Central Terminal. Now the retailer is preparing to launch an exclusive line of Sonia Kashuk makeup, beauty tools and cosmetic bags in March.

This season, the makeup artist, who has had a creative partnership with Target since 1999, is bringing to her collection new formulas for flawless skin, luxe metallic shadows and bold brights for lips and cheeks. New eye and facial makeup includes:

  • Chic Luminosity Glow Powder ($12.99);

  • Undetectable Loose Powder ($9.99);

  • Undetectable Pressed Powder ($9.99);

  • Dewy Luxe Lip & Cheek Balm ($9.99);

  • Liquid Line Precision Marker ($8.99); and

  • Pearlescence Longwear Crème Shadow ($8.99).

Also new to the collection is a Brush Couture Five-Piece Brush Set ($16.99), Brush Couture Four-Piece Brush Set ($12.99) and Brush Couture Kabuki Brush ($12.99).

Also available exclusively at Target beginning in March is a collection of new travel and makeup bags. Kashuk drew inspiration from the season’s hottest hues and trend-driven prints for her latest line of bags, which come in an array of shapes of sizes. The collection features such details as clear removable compartments for easy organization and access, separate makeup brush pockets with a flap to protect bristles and a hanging hook on the Valet.

For spring, Kashuk also has developed a limited-edition collection of beauty tools and accessories in a black and white floral print. Items in the limited edition collection include a Make a Face Brush Set ($24.99), Gold Standard Vanity Tray ($12.99) and Completely Compact Brush (14.99).

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