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Miller Lite takes campaign to Twitterverse
Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.
While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.
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The Lovely Candy Company unwraps gluten-free licorice
The Lovely Candy Company has expanded its gluten- and GMO-free line with a gluten-free licorice, which it touts as the first gluten-free extruded licorice product in North America.
Branded as Lovely Licorice, the product is marketed to consumers with food sensitivities such as celiac disease. The gluten-free licorice is the brainchild of company founder Mike Nakamura, whose wife has not been able to have licorice because of her gluten-free dietary restraints. Nakamura founded the company in 2013 as a result of her request for licorice she could eat.
