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Packaging

  • Mars expands product line

    Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

    Mars Bites give consumers a taste of their favorite candy bars in bite-size pieces. Mars is adding Twix, Musketeers and Milky Way bites to the portfolio. The suggested retail price is $1.49 for a 2.83-oz. sharing size. A 6-oz. stand up pouch is available for a SRP of $2.99.

  • Texas-based lighting retailer opens online store

    Irving, Texas - Texas-based lighting retailer IMW Internet Ventures LLC is opening its new online store at CedarParkLighting.com. CedarParkLighting.com offers a variety of lighting solutions and plans to continually update its inventory as new items are introduced.

  • Greenpeace names Whole Foods top retailer for seafood sustainability

    Austin, Texas - Whole Foods Market earned the top spot in Greenpeace’s annual seafood sustainability ranking of U.S. supermarkets, claiming both the highest overall score and the strongest sustainable seafood policy. Whole Foods Market has been ranked first for the last two years in a row.

  • Longest Ride promotion offers sales, no bull

    In a case of art imitating life, Walmart stores are featuring a pallet display of paperback books featuring a fictional cowboy who competes in the real world Professional Bull Riders organization led by a former Walmart executive.

  • Joe Namath jumps onboard Team Skechers

    Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.

    “Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.

  • Budweiser goes red, white and blue ahead of Memorial Day

    Budweiser's limited-edition red, white and blue cans and bottles have started arriving on store shelves just in time for Memorial Day. The packaging also marks the brand's commitment to assisting military families: Budweiser and its wholesaler family will donate more than $3 million to the Folds of Honor Foundation.

  • Hole in one for Target’s exclusive C9 by Champion line

    Golfer Blayne Barber will partner with C9 by Champion, Target’s exclusive line of activewear, while competing on the Web.com Tour this season. The 24-year-old Lake City, Fla., native joins a roster of 12 other athletes supported through Target’s athlete program, and is the first to represent the C9 by Champion brand.

  • Sprite recruits LeBron James for Twitter contest

    LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.

  • Post-it sponsors Startup Weekend to help entrepreneurs launch their businesses

    3M brand Post-it is sponsoring Startup Weekend, a program through the nonprofit UP Global that helps entrepreneurs launch their businesses in one weekend.

    As part of this sponsorship, Post-it Brand will provide products to approximately 300 Startup Weekend events throughout the United States. Through this partnership, the Post-it brand will play a vital role in the idea-building and sharing processes among the event participants.

  • Whirlpool Brand leverages social media in latest sweepstakes

    Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

    The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

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