Packaging

The legendary Beatle Ringo Starr will be bringing his talents and style to SKECHERS where he’s agreed to appear in the footwear company’s global marketing campaign for SKECHERS Relaxed Fit footwear.  The new multimedia campaign featuring Ringo will begin in Spring 2015.   World’s most famous drummer will be a face and voice of the campaign which will kick off with a new television spot that adopts the humorous as a signature of the Relaxed Fit footwear commercials.   

Books-A-Million Inc. is once again accepting Joe Muggs coffee donations for their Coffee for the Troops campaign that will benefit troops serving overseas and stateside.

Strong international growth offset a decline in domestic sales at WD-40 where the company produced its highest volume fourth quarter ever.

Total net sales for the period ended August 31, increased 4% to $97.6 million while full year sales increased 4% to $383 million. WD-40 has a strong international presence and the impact of currency exchange rates favorably impacted results. On a constant currency basis total net sales were $93.9 million for the fourth quarter and $377.7 million for the full fiscal year.

With a name and a logo similar to another leading denim brand, Keirin Cut Jeans has turned to social media with a Kickstarter campaign to launch its new line.

A new online resource created by the International Housewares Association (IHA) delivers fresh content on emerging home trends and housewares products.

The site, IHAInspiredHome.org, offers compelling information and ideas across a broad spectrum of home lifestyle categories, enabling consumers to connect directly with brands and companies that can meet their housewares needs.

Global branded play leader Hasbro, Inc. today announced the promotion of John Frascotti to the newly-created position of president, Hasbro Brands, effective immediately.

In this new role, Frascotti assumes the additional responsibilities of worldwide product development and now oversees all of the company’s global marketing and design and development teams.  By combining the teams, the company will continue to drive strong innovation, maximize operational efficiency, facilitate greater collaboration and streamline decision-making.

Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

New York -- Total Halloween sales are expected to grow 3% to total $7.29 billion in 2014, due to improving economic conditions and employment levels. According to a new study from market research firm IBISWorld Inc., costume sales are expected to rise 6% to $2.76 billion, spurred by more theme parties and social media photo sharing.