Packaging

In 1975, when I started what would become Rexall Sundown, the world was a very different place. Gerald Ford was in the White House, there was no social media and the TV universe was limited to three networks and a few local channels.

Maybelline New York is rolling out the welcome wagon for Brazilian supermodel Adriana Lima, who served as global spokesperson once before, from 2003-2009.

Lima rejoins current spokeswomen Christy Turlington, Emily DiDonato, Jourdan Dunn and Marloes Horst.  

Skechers USA has filed a lawsuit against Reebok International for selling footwear that, according to Skechers, infringes on its Go Walk product line.

The suit, filed in the United States District Court for the Central District of California, seeks compensatory and punitive damages as well as injunctive relief for infringing on Skechers’ patent and trade dress rights and for unfair competition. The suit states that Reebok is selling the infringing products under the name Reebok Walk Ahead RS.

CEOs from top CPG companies gathered in Paris this week for a meeting of the Consumer Goods Forum where the board voted on a set of common sense initiatives related to health and wellness.
 
The Forum’s board of directors reaffirmed its commitment to the implementation of its Health & Wellness Resolutions published three years ago and said it was committed to leading the industry on several specific fronts, including:

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

San Francisco — La Boulange, the bakery-café chain owned by Starbucks, has opened its first restaurant outside its base of San Francisco, in Los Angeles. The new all-day menu offers breakfast, lunch and dinner, using local California-sourced ingredients wherever possible, as well as tap wine and beer and specialty cocktails.

Vera Bradley has named Angel Ilagan as EVP, chief marketing officer, effective July 21.

Since 2010, Ilagan has served as marketing chief and VP of marketing in the Americas for Pandora Jewelry, where he oversees consumer advertising, promotions, marketing research, public relations, co-op advertising, Web management, customer relationship management (CRM) and social media management. His additional global responsibilities at Pandora include branding, strategic marketing and e-commerce content.

The clever marketers at Jack Link’s have outdone themselves, creating a replica of Mount Rushmore out of meat snacks in New York City’s Columbus Circle.

As the largest retailer-owned hardware cooperative in the industry, Ace Hardware knows plenty about paint. But it turns out it may also know a thing or two about nail color. In the first-ever collaboration of its kind, Ace Hardware has partnered with nail lacquer brand OPI to create an exclusive color palette by Clark+Kensington, Ace’s premium paint line.

The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide and offer consumers the opportunity to adopt their favorite nail lacquer colors as part of their home décor.

Kellogg’s has teamed up with New York Times bestselling author, Emmy-nominated TV personality and board-certified emergency medicine physician Dr. Travis Stork in a campaign that touts the importance of breakfast and positions the brand as a valuable source of protein grains.

The company plans to promote various cereal brands such as All Bran, Frosted Mini-Wheats, Raisin Bran and Special K Original by pointing out how much protein and other essential nutrients can be found in one serving plus one cup of skim milk.