Packaging

American consumers are ready to celebrate the Super Bowl, but they don’t plan on spending as much as they did last year.      Consumers will spend an average of $75 for a total of $14.1 billion as an estimated 188.5 million watch the Atlanta Falcons face the New England Patriots in Super Bowl LI on February 5, according to the National Retail Federation’s annual Super Bowl Spending Survey conducted by Prosper Insights & Analytics.  

Making an even bigger push into private-label foods, Amazon launched a new line of natural snacks.   Already a player in non-food private label categories, including household goods and other items under the Amazon Basics and Amazon Elements brands, Amazon’s newest line, Wickedly Prime, is making a push into grocery — specifically among “foodies.” The line currently features popcorn, blue corn and sweet potato tortilla chips, and soft shell almonds.  

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Starbucks has launched its first-ever animated web series — with the help of some veteran comedy writers. 

PayPal tapped noted designer Jonathan Adler to personalize gift cards for the payment company’s person-to-person (P2P) payment service. Consumers who opt to use the service to give  money to friends and family, can now choose from six exclusive yet customizable digital holiday and generic gifting cards — a move that personalizes their “gift of money,” and adds a chic touch to an often impersonal gift option.  

Wayfair not only dominated during Cyber Week — it hit a company high.    The pure play home furnishings retailer reported a 52% increase year-over-year in direct retail gross sales (defined as dollars of order intake) for the five-day peak shopping period of Thanksgiving Day through Cyber Monday. The growth rate of total company gross sales was 46% YOY during the same period.   

The age of the Goliath brand is over. Now, the Davids are running the show.   The commerce landscape has consistently been dominated by giant corporations, whose brands became extremely broad, and in some ways generic. Think about Gillette. What does Gillette mean to you?    Unless you get really excited about the prospect of a 37-blade razor, Gillette as a brand probably doesn’t mean much to you. It’s just the standard razor you buy at the store.  

Ikea has brought the horrors of the Syrian civil war home to customers at its flagship in Slependen, Norway.   In a joint fundraising effort, the Swedish home furnishings giant, in partnership with the Norwegian Red Cross, has recreated the small, unfurnished apartment of a Syrian mother and her children in the middle of the store. The space is based on a real-life apartment in Damascus, according to CNN.   

Starbucks Corp. stirred up a controversy last year when people complained that its all-red holiday cups were too plain. It’s unlikely there will be any complaints this go around.        This year, for the first time ever, Starbucks has 13 different holiday cups, all of them red but each with its own distinct design. And in another twist, the designs were created by customers.