Packaging

Rue La La is bolstering its beauty sales by jumping into the beauty box category.   The online apparel retailer is partnering with Conde Nast's Allure magazine to get the hottest beauty merchandise into shoppers’ hands. The team collaborated to create a series of one-of-a-kind boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.   

Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  

A local landmark, which also happens to be one of KFC's most iconic locations, has reopened after a $2.2 million renovation.  

Supermodel, designer, TV star and all-around celebrity Heidi Klum is teaming up with an unusual partner.    On the heels of its entry into the United States, German discount grocer Lidl announced its first ever fashion collaboration, with Heidi Klum. The collection, described as high-end yet affordable, will be available exclusively at Lidl and will launch across its stores in Europe and the United States later this year. Collections will be featured at certain times throughout the year, during "Lidl Fashion Weeks.”

Nutella is setting up shop on Michigan Avenue.   Ferrero, the makers of the popular hazelnut spread, will open their first owned and operated restaurant, Nutella Café, on May 31. The two-level café is located one block from Millennium Park.  

Cumberland Farms, a convenience store fixture in New England and central Florida for half a century, once fielded more than 1,000 stores. But, it has slimmed down to 600 locations as it transforms itself from a strip-center and gas station dairy store to a chain of freestanding, modern C-stores providing an array of food service options and gasoline.

Target Corp. is celebrating the highly-anticipated release of a popular video game with some fun in-store flourishes.