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Packaging

  • Target in new partnership with hot online subscription company

    Target is getting more pet-friendly as it extends its partnering initiatives with popular online retail brands.   The discounter announced it will sell toys and treats from Bark, the company that operates subscription-based online pet supplies retailer BarkBox. It's the first time Bark products will be available in retail stores.    Based in New York City, Bark launched in 2012 and now counts over 500,000 subscribers. It is known for its fun and quirky toy and natural treat lines.

  • Timberland unveils new experiential store format

    Timberland has opened a new concept store that will be completely transformed with a new theme and products every six weeks.  

  • Report: Dunkin' Donuts trying on a new name

    What's in a name? That's a question Dunkin' Donuts is wrestling with.   In a move to get people to think of the chain more as a coffee destination, the company is considering eliminating "Donuts" from its name, according to several media reports. In a test, the chain will open a new location, in Pasadena, California, that will be simply called Dunkin'. Several other locations will also be given the condensed name.   

  • J.C. Penney turns TV show into women's apparel brand

    J.C. Penney has entered into an ambitious partnership with a Lifetime reality fashion show.    The department giant has launched the first-ever "Project Runway" brand, with the collection inspired by the popular show and its design contestants. Currently available in over 500 Penney stores and online, the line made its debut with a summer preview collection featuring designs inspired by season 15 winner Erin Robertson, with the full assortment planned for Sept. 8.     

  • Sprint mocks rival in pop-up store stunt

  • Brand standards for a brave new retail world

    Formula. Format. Familiarity. The retail recipe is tried and true, based on brand dress and standards developed over years and, often, decades. Standards meticulously define everything from the logo to the physical layout of stores. Storefronts, where the visual expression of the brand identity is most evident and most essential, is especially prescriptive. A Barnes & Noble in Miami looks the same as a Barnes & Noble in Minneapolis.   

  • Kroger is defending its turf

    The nation's largest supermarket operator is suing the German discount grocer Lidl over trademark infringement.    In a complaint filed last week in U.S. District Court in Virginia, Kroger claims that Lidl’s house brand, “Preferred Selection,” too closely resembles Kroger's own brand, “Private Selection.”  

  • Jet.com tries its hand at online sampling

    Walmart’s e-commerce arm is shaking up its customer engagement efforts.   Jet.com is adopting product sampling to forge stronger relationships with its online shoppers. Though a partnership with BrandShare, the online retailer will deliver 300,000 premium product samples and exclusive offers each month inside e-commerce packages. BrandShare is a long-time partner of Jet’s parent company, Walmart.   
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