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Jeweler makes stylish debut on Chicago's Magnificent Mile
David Yurman has opened his first boutique on Michigan Avenue in Chicago. Conceived by the Yurmans, the 3,250-sq.-ft. space reflects the brand's aesthetic and the family's unique artistic expression, and has a two-story historical façade that was maintained and restored to its original condition. The entrance lobby features a heritage wall that visually narrates the Yurmans' journey from art to jewelry with examples of David's early sculptures and wearable art pieces alongside more current designs.
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Getting Shoppers to Notice and Touch Products is Key to Purchase
Understanding in-store shopper behavior is key to designing environments that promote product purchase. But retailers must overcome numerous hurdles to get shoppers to notice a product, let alone buy it. Toward that goal, we recently conducted research in six stores nationwide to identify shopper behavior patterns and generate insights into the retail experience. Mobile eye tracking headsets were employed to observe actual shopper behavior and to measure key levels of engagement at three stages:
