Packaging

By Mark J. Rowell, president, Mammoth Media

Supermarkets, apparel chains and other retail outlets need clear signage with messaging that is sharply and professionally printed to draw in customers.

Cincinnati -- Throughout the month of October, Kroger is lighting up its Cincinnati headquarters with pink spotlights and 150-ft. banners, celebrating breast cancer awareness month.  

Li Ning, one of China’s largest marketers of sports apparel, footwear and equipment, has opened a flagship in Beijing with a bold design that  uses the theme of motion to attract and engage shoppers. A strong angular grid pattern is present throughout the store—in the ceilings, lighting and floor pattern — that creates an impression of non-stop movement. The theme is most visible on the sweeping lines of the four-story façade, which features a massive banner with changeable imagery.

NEW YORK — In honor of Breast Cancer Awareness month, Macy's is selling a special I.N.C. International Concepts lace top with part of the proceeds going to the Breast Cancer Research Foundation.

The I.N.C. International Concepts lace top for $59.50, available exclusively at Macy's and macys.com/pink. During the month of October, 5% of the purchase price will benefit The Breast Cancer Research Foundation.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

Newell Rubbermaid, a marketer of consumer and commercial products, has announced the introduction of Rubbermaid Bathroom Scrubbers and the Rubbermaid Clean & Dry Plunger.

Rubbermaid Bathroom Scrubbers provide four tools including the Spray Scrubber, Extendable Scrubber, Flexible Scrub Brush and 2-in-1 Scrubber.

A variety of switchable pads are available including Scour, Sponge, Bristle and Disposable Pads.

WASHINGTON — The air is getting colder and retailers are already gearing up for the Christmas season, but before they do that, they will have to get through Halloween.

CINCINNATI — Kroger, in partnership with key suppliers, has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October.

At the end of this year, Kroger will have donated more than $21 million to support breast cancer research, education and services since Giving Hope a Hand began in 2006.

CHICAGO — Beverage maker Phusion Projects has named Grammy Award winning musician T-Pain as a partner in the Moskato Life brand.

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."