Kroger puts a face on breast cancer awareness

CINCINNATI — Kroger, in partnership with key suppliers, has committed $3 million in donations for local breast cancer initiatives across the country to support National Breast Cancer Awareness month in October.



At the end of this year, Kroger will have donated more than $21 million to support breast cancer research, education and services since Giving Hope a Hand began in 2006.



As part of the company's campaign to promote awareness, the retailer is featuring associates who are breast cancer survivors on marketing materials and custom packages of national and Kroger corporate brand products. These women share their survivor stories on the packaging of select items sold exclusively in Kroger's family of stores.



"The Kroger family applauds the willingness of our associates to share their personal stories as breast cancer survivors," said David Dillon, Kroger's chairman and CEO. "Their participation in this unique campaign inspires, educates and offers courage to our customers and other associates who are affected by this disease."