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Packaging

  • Nutella spreads from store shelves into e-commerce territory

    SOMERSET, N.J. — The Nutella brand is trying its hand at e-commerce with the launch of the Nutella Boutique, which will offer branded apparel and accessories.  

    T-shirts, messenger bags that hold up to nine jars of Nutella — or a laptop — and Nutella spreaders are among the product offerings available on the e-commerce site. 

  • A&F’s back-to-school campaign to leverage mobile tech

    NEW ALBANY — Abercrombie & Fitch Co. is taking its 2013 Stars on the Rise back-to-school campaign, featuring a group of up-and-coming actors, to the digital arena with a new mobile app that offers potential shoppers an interactive experience. 

  • The Limited looking good after 50 years

    The Limited helped changed the way women shop for apparel 50 years ago and this month it is commemorating the occasion with digitally inspired promotions the company’s founders could never have imagined.

  • ODP, One Direction spread anti-bully message with school supplies

    BOCA RATON, Fla. — Office Depot has unveiled the next phase of its anti-bullying collaboration with pop group One Direction. The retailer will offer a limited-edition collection of back-to-school products and donate a percentage of sales to anti-bullying education.

  • Keds doubles down on Taylor Swift

    LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.

    This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.

  • Digimarc develops digital solution for retailers and brands

    Digimarc Corporation, a digital solutions company, has added audio watermarking to its Digimarc Discover mobile engagement platform. An audio watermark is embedded in an audio signal and identifies ownership of copyright, so retailers and brands can differentiate Digimarc’s solution from competing technologies. 

    Digimarc’s mobile engagement platform is designed to enable retailers and brands to simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns. 

  • Carhartt teams up with Covercraft to create car seat covers

    DEARBORN, Mich. — Workwear brand Carhartt is collaborating with vehicle seat cover protection manufacturer Covercraft to deliver Carhartt duck seat protection for pickups, SUVs, vans and over-the-road work trucks.

  • Ay, caramba! Bart Simpson and Butterfinger have sweet reunion

    GLENDALE, Calif. — Nestlé Butterfinger and Twentieth Century Fox Consumer Products have announced that Bart Simpson has officially been reunited with the Butterfinger candy bar.

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