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Packaging

  • Domino’s launches Pinterest program

    Ann Arbor, Mich. -- Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page. In addition to selling products, the Pinterest page will also provide updates on art projects and information on the artists. A separate dedicated e-commerce page will also bring visitors directly to the Domino’s Pinterest page.

  • Bounty hits a home run with Cincinnati Reds

    CINCINNATI — Bounty Select-A-Size has teamed up with the Cincinnati Reds as part of a promotional campaign. The company will have 40 Bounty Clean Crew members on hand at every Reds home game to help clean up messes around the park while touting the efficacy of its paper towels to baseball fans.

  • Hasbro flocks together with Angry Birds creator

    Hasbro will be developing toys and physical games based on the globally popular Angry Birds brand as part of its expanded licensing agreement with Rovio Entertainment. 

    Hasbro will develop the upcoming game Angry Birds Go!, scheduled to release this year, and will continue to develop and expand the collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

  • Saks launches new creative campaign

    New York -- Saks Fifth Avenue is introducing a new creative campaign called “Look” that the retailer said will focus on its reputation as a place of discovery and be delivered to consumers via media including advertising, catalogs, shopping bags, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.

  • Dickies gets a little bit country in new ad campaign

    FORT WORTH, Texas — Global workwear brand Dickies has teamed up with country music group Eli Young Band. They are offering fans an opportunity to meet the band on the No Shoes Nation Tour with Kenny Chesney.

  • Retailers steel themselves for Superman reboot

    Retailers are poised to benefit from the June 14 release of The Man of Steel and the extensive licensing activity connected to the latest Superman reboot. Warner Bros. Consumer Products has launched a broad, multi-category licensing program with a variety of global licensees to support the highly anticipated film.

  • PepsiCo announces winners of Recycle Rally

    PURCHASE, N.Y. — PepsiCo has chosen three schools as the grand prize winners of the 2012-13 PepsiCo Dream Machine Recycle Rally, a national recycling program and contest designed to encourage students to recycle every day.  

  • The kings of candy are crowned in Chicago

    Retailers looking for insight into popular new products in the candy and snacks world can thank organizers of the Sweets & Snacks Expo for doing some heavy lifting.
     
    A panel of experts at the 17th annual event sifted through hundreds of samples prior to the sold out trade show in Chicago and found eight worthy of the distinction of “Most Innovative New Product.”

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