Packaging

EL SEGUNDO, Calif. — Mattel's highly-anticipated Apptivity line, which the company introduced at the 2012 Toy Fair in February, is now available for the iPad.

At the Toy Fair, representatives for Mattel demonstrated how Apptivity allows kids to take a physical toy, such as a Hot Wheels car and play with it on the screen of an iPad. Other brands now available through the Apptivity line include Fisher-Price, Monster High and WWE.

LOS ANGELES — Reality TV personality, Kristin Cavallari has partnered with Chinese Laundry for a capsule footwear collection composed of pumps, platforms, booties and flats available at retail this December.

"My love for shoes is no secret.  To have been able to work with Chinese laundry as a web ambassador and now as a designer has truly been a dream come true," said Cavallari.  "It was important to me to create a collection of shoes that is not only fun and versatile, but also price friendly and comfortable."

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

NEW YORK — Uniqlo has introduced a new tennis line modeled after the performance apparel worn by top-ranked male professional tennis playe, Novak Djokovic. The line will launch in the United States on Aug. 27 and in other markets around the world at a later date, details of which will be announced in due course.

The Philadelphia chocolate-and-peanut bar that started as a World War I ration is back — even though it didn't really go anywhere. Candy company Just Born announced that it has overhauled its Peanut Chews' brand image to better reflect its roots.

WILLMAR, Minn. — Jennie-O Turkey Store has launched its new  and improved turkey bacon. Now available in stores, the product offers delicious bacon flavor and crisp texture, but with significantly less sodium and fat than pork bacon,according to the company.  

Ol’ Roy has new company on the shelves in Walmart’s pet department, as the retailer looks to capitalize on growth in high quality segments of the dog food category.

MINNEAPOLIS — Wheaties is saluting two Olympic gold medalists by touting them on limited-edition boxes of the cereal.

The brand officially unveiled the boxes featuring swimmer Michael Phelps and professional beach volleyball player Misty May-Treanor.

"Michael Phelps and Misty May-Treanor have inspired others to get out and achieve their own personal best," said Jim Wilson, Wheaties marketing. "Wheaties is proud to honor them and to fuel athletes everywhere."
 

WAYNE, N.J. — Fashionable moms will want to head to there local Babies"R'Us store this fall to ge their hands on the retailer's new, exclusive line of baby and children's products from supermodel Heidi Klum.

Max Performance is the name of new work glove from category leader Midwest Quality Gloves.

The company announced the new product introduction this week and design enhancements to the Max Performance line illustrate just how far the category of work gloves has progressed.

The new product features a suede leather palm with padded palm patches, a spandex back, fourchette finger design and an elastic wrist, all of which are designed to provide a form-fitting, high performance product.